What do you clients, customers, prospective clients, employees, and community REALLY think? Where is most marketing going wrong? Posting without a schedule, plan, or strategy. Just posting to post isn’t the best. Posting general thoughts versus context intentionally to your target market doesn’t win in the long run. What do you audit? Foundational pieces brand […]
I sent out slides, to thousands of people, with TWO, not just one, but TWO words spelled wrong. In fact, the word brand was spelled wrong. How? Why? It was the first slide – even worse because it sat on the screen longer while people waited to join in on a session. Even worse, I […]
I have seen transitions of power and position go extraordinarily well – I have seen others fail. Here is one of the greatest differences between the two… Companies that do well, hire people who care about and are clear about culture. Companies that fail, hire someone and barely ask about culture. Someone who either doesn’t […]
How do you win? Creating an ‘emotional connection’ between you and the consumer/community/employees is one crucial strategy. You don’t have to be @disney to create a ‘feeling.’ With the world moving at a rapid pace, you must find ways to connect with every intended audience. Your strategy should include employee brand (People connect to people), […]
Everyone has different end GOALS… If yours is to create financial stability – GREAT! Here is the deal. Building your personal brand – builds your value. You have talents, gifts, and experience – all of which you SHOULD be getting paid for. Most people simply get paid for DOING their job. NOT for the value […]
THE POWER OF EMPLOYEES PERSONAL BRAND ON SOCIAL MEDIA – IS GREATER THAN YOU MAY THINK. – Brand messages are re-shared 24 times more frequently when posted by an employee versus the brand’s social – On average, employees have 10 times more followers than their company’s social media accounts. – Content shared by employees receives […]
YOU CAN’T MISS THIS INTERVIEW. David Sams , 9-time Emmy winner – man who helped launch #Oprah and SO MUCH MORE, gives Mila an hour of his time and launches her – YOU MUST listen to the end. They talk about personal trials, faith, how you can improve yourself, grow your business and/or company, what […]
Executives – Do you have your head in the sand? Were you caught flat – footed? Trials always come…how are you building and sharing brand now that in-person networking has shifted? I told businesses over a year ago to be prepared for any crisis or trial by upping their online presence, posting stories, sharing employee […]
With the world as it is today, all leaders MUST be intentional about growing their Emotional Intelligence (EI). Leader Advice: 1. Listen to your people. Elected officials – listen to your constituents. EVEN WHEN YOU DON’T AGREE. WHY? Most people simply want to be heard. 2. Expect emotion. Emotions are running high…pandemics, tornadoes, cultural unrest […]
Calling on all leaders… I have been preaching self-awareness and emotional intelligence for years – now it is more important than ever. Definition: Social awareness is looking OUTWARD to learn about and appreciate others. If you have a high level of social awareness, you are able to recognize and understand emotion. WHY IS THIS IMPORTANT? […]