THE POWER OF EMPLOYEES PERSONAL BRAND ON SOCIAL MEDIA – IS GREATER THAN YOU MAY THINK.
– Brand messages are re-shared 24 times more frequently when posted by an employee versus the brand’s social
– On average, employees have 10 times more followers than their company’s social media accounts.
– Content shared by employees receives 8 times more engagement than content shared by brand channels.
People work with people – people trust PEOPLE. People don’t trust beautiful buildings, products, or services. If you don’t provide a path for your employees to engage on LinkedIn, you’re missing SO MUCH opportunity. We coach companies and employees on this very thing – the outcome of employees knowing how to build, and then share, their personal brands on social media is extraordinary. Their ability to exude the corporate brand values in posts is key as well. We coach our clients to build the brands of their people, strengthen their company brand, and to create a took kit online for employees that changes daily, weekly, and monthly – it allows your teams to share your story while also building their own with ease. If you don’t share your stories with your people – how on earth do you expect them to know what or even HOW to share. If you don’t, your competition will.
Let us help!
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