Everyone has different end GOALS…
If yours is to create financial stability – GREAT! Here is the deal. Building your personal brand – builds your value. You have talents, gifts, and experience – all of which you SHOULD be getting paid for. Most people simply get paid for DOING their job. NOT for the value they are or could offer. Share your gifting – what do you do that is MORE than JUST your job.
Just getting started in life? Your brand is what allows you to charge what you charge – because you know how to share your narrative in person or online. In-person narratives and value shares change depending on WHO you are talking to – have EI and social awareness to share the right story at the right time with the right person in the RIGHT WAY. Online sharing of value? Post daily on social.
YOUR BRAND WALKS INTO THE ROOM BEFORE YOU DO . THE ‘SELL’ IN NEVER IN PERSON – IT HAPPENS PRIOR. Your phone calls, email, business marketing, SOCIAL, brand ambassadors – your REPUTATION. Executive, entrepreneur, or business owner – not on social? WHAT DO YOU EXPECT? You are making your ‘sell’ that much harder. Brand should sell for you. Why do people reach for certain food brands? Clothing brands? Cars? BECAUSE OF THE BRAND EQUITY, INTEGRITY, and FEELING they get…You give people a FEELING – they trust you or they don’t.
Want more money? Share your value. Build your personal brand. KNOW YOUR STORY. Believe in your value. Start small and GROW. Prove yourself. Put in your time. Work harder than the rest – AND BE KNOWN FOR ALL OF THOSE THINGS. Your value shouldn’t be a secret…just shared in stories. Can’t tell you story? Your less experienced competition will win – EVERY. SINGLE. TIME.
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