Are your employees engaged? This matters. Brand drives everything – including how loyal your employees are. People work harder for people thye like and who they believe care for them – they also feel more loyal toward a brand that they have a strong connection to. Brand creates a feeling. Bob Iger, Disney CEO, asks […]
Authenticity. A word I have used for myself this year – and one I chose before 2020 started. I preach that all brands should be authentic – personal and corporate/firm/company. I realized years ago that ones Personal Brand wasn’t a fake story – it was truly WHO people were. My goal was to grow that […]
Click to read the latest column in Nashville Business Journal HERE or keep reading below. As you reopen: Be prepared to re-calibrate and recharge your employees. Depending on your Covid-19 experience, you may have to work hard to re-establish trust with employees. Creating excitement about your brand and your organization is vital, and […]
If you are not using videos to communicate with your employees and on social media, you’re falling behind. People need to SEE you and HEAR you especially during a crisis. It is so important to show yourself – we have had hundreds of clients that aren’t interested in doing video only to see a competitor […]
DO WHAT YOU CAN TODAY During trials there is so much you can do to make progress toward your goals including daily social post, reading new books, engaging with clients, and reinvigorating relationships. There are some days you may get nothing done and some you get 20 days worth in one day. On days you’re […]
Had a great time as a guest with SCORE On Business on @newschannel5 . Always love discussing all things personal brand and image. Send to a friend who could gain from watching! PART ONE PART TWO PART THREE #modaimageandbrandconsulting #newschannel5nashville #nashvillebusiness #scoreonbusiness #nashvilleconsultant #nashvilleleaders #keynotespeakers #nashvillekeynote #personalbrand #brandcoach #brandhelp #buildbrand #executivecoach #leadershipcoach #nashvilletn #brandexample […]
YOU can catch-up and GROW right now amidst the crisis. YOU’RE INVITED TO ONE OF OUR LIVE WEBINARS! Navigating during the crisis and its aftermath…If your Brand is prepared, then you and your businesses are prepared. These webinars are lifeblood for you and your business. Check them out here! IS YOUR BRAND PREPARED? New, and […]
The CEO of Walmart used a cell phone to record a message for his employees that was used in a national ad campaign…and somehow, you shouldn’t do the same thing? People want to SEE, visually SEE, leadership ALL the time, but especially in times of crisis. 82% of consumers say they are more likely to […]
DOUBLE, NO, TRIPLE DOWN, ON COMMUNICATION AND SOCIAL MEDIA. There are companies and individuals who have prepared for this moment – they have the platforms set-up and a good schedule of posts. For you, this is simply a shift in content. There are other companies and individuals who don’t have the platforms to begin with, […]
ALL BUSINESS – BANKS – LAW FIRMS – RESTAURANTS – HOTELS – PERSONAL SERVICES – ACCOUNTING FIRMS – ORGANIZATIONS – ASSOCIATIONS PR is going to push you to sell yourself to your community, but if you know brand, you will really understand that BRAND DRIVES EVERYTHING – and BRAND is showing the community you’re here […]
