The FIRST place I look before a company even hires MODA to do a marketing review/update/training is a LinkedIn profile…anyone in marketing should not only be up-to-date, but leading the way. BASICS: 1. Don’t have a cover and profile photo? Red flag 2. Updated Bio: Professional with a bit of personal – keywords naturally included? […]
If you want to strengthen your personal or company brand, create connection in an unconnected world, recruit, share your value, build reputation, and compete – social media isn’t an option. Yes, I have seen Social Dilemma…all the more reason for you to control your narrative versus allowing others to think one thing or another. Company […]
Is your marketing up to par? MARKETERS. You should always keep growing. What are you doing to keep up with the trends? Marketing and Leadership – Know why you should encourage and help your employees to grow personal brand. THE EMPLOYEE BRAND CAN BUILD COMPANY BRAND. In fact, it should be a major strategy. Online […]
Leaders – do you care about your employees? REALLY? Then you should care about social. If COVID taught us anything – it’s that we need to connect and find ways to do it when it just can’t be in person. @linkedin – if you’re an executive, this is HOW. See @hal_lawton – CEO of […]
Brand strength. You have to have it in order for people to listen/hear/respect/follow what you’re saying. It always makes me feel bad for the person who wants to argue with someone on their personal platform, mainly Facebook, but they haven’t stayed in touch or commented on anything that person has posted in a LONG time. […]
Brand strength. You have to have it in order for people to listen/hear/respect/follow what you’re saying. It always makes me feel bad for the person who wants to argue with someone on their personal platform, mainly Facebook, but they haven’t stayed in touch or commented on anything that person has posted in a LONG time. […]
Heroes. This can be tricky. Have you ever met a hero of yours in person and the ‘hero’ part was ruined because you saw how they really lived. At the end of the day, you want to live your life, not somebody else’s for so many reasons – the main one being, you may be […]
Core values. Companies should have them. YOU, as a personal brand, NEED them. When making decisions, especially in stressful times, times where you are feeling pressured, times when you aren’t certain of HOW to live out your life, times when you can’t decided which way to go – your own core values should act as […]
I sent out slides, to thousands of people, with TWO, not just one, but TWO words spelled wrong. In fact, the word brand was spelled wrong. How? Why? It was the first slide – even worse because it sat on the screen longer while people waited to join in on a session. Even worse, I […]
How do you win? Creating an ‘emotional connection’ between you and the consumer/community/employees is one crucial strategy. You don’t have to be @disney to create a ‘feeling.’ With the world moving at a rapid pace, you must find ways to connect with every intended audience. Your strategy should include employee brand (People connect to people), […]
