How much is staff confusion costing your business?
A strong brand builds awareness, creates brand loyalty and trust, inspires employees and creates a ‘buy-in culture.’
Highly successful companies know that the most influential brand touch points are the people responsible for delivering the entire brand experience within and outside of the company. Being able to clearly define the company brand helps all employees to communicate one message consistently, to better understand their role in the company, and how they play a vitally important part in the overall success of the business.
Most companies, organizations and associations fail because brand means nothing to their employees. People define brand attributes and values differently. The values, mission and purpose are simply a written document that lacks engagement with the employee base. Without fusion between brand and employees – failure is certain.
We train your employees to embody and breathe your brand essence into all that they do. This requires specific direction and initiatives. If your employees do not understand and buy into your brand attributes, corporate values, mission and brand message, they will fail to communicate them and deliver a consistent message to one another and the watching world.
- What do you want people to think and feel when they hear your company name, see your employees or experience your products?
- Can your executive team articulate your Brand in a cohesive manner that does not create confusion in communication?
- Does your customer base know your brand? Do they share your brand with others? Does the public?
- Do you and/or your colleagues represent, reflect and complement the company brand at every level and in every interaction?
To achieve consistency at all communication levels, employees must know what the brand expects of them. Most companies are not sharing the brand stories with their employees, have little buy-in and less than average engagement. In today’s world of immediate information and social media transparency, competition will crush you if your values are simply words written in a manual they read once.
Successful corporations live and breathe their brands, train their employees about what the values mean for them, ensure they are bought in and have the ability to share a consistent brand message with one another, customers, clients and the communities they serve.
Strong brands, like influential leaders, are built