LINKEDIN IS HAVING A MOMENT. DON’T MISS IT. I’m a huge LinkedIn fan. It is having a prolonged moment. If you are in business of any kind, now’s the time to jump in if you haven’t yet. Whether I am coaching executives or marketing teams, creating brand/marketing strategy for companies large or small – LinkedIn […]
This is so true. Being an entrepreneur is such an incredibly hard, yet gratifying, choice. I have been an entrepreneur for almost 2 decades and it doesn’t get any easier – but it is incredible to watch all that has been built through hard work, dedication, grit, and knowing your WHY. Top tips below. 1. […]
The FIRST place I look before a company even hires MODA to do a marketing review/update/training is a LinkedIn profile…anyone in marketing should not only be up-to-date, but leading the way. BASICS: 1. Don’t have a cover and profile photo? Red flag 2. Updated Bio: Professional with a bit of personal – keywords naturally included? […]
This is a continuation of the SHOULD people listen to you post! How do you build brand so that people listen when you speak. 1. Build brand. -Share stories -Post on social media (@linkedin specifically) 2. Strengthen emotional intelligence. -Don’t yell on social and expect anyone to follow you 3. Do a brand audit for […]
Today, leaders all over the world, people in offices, families at home, are talking about the election. More importantly, they are talking about what they believe is the best candidate, WHY he is the best candidate, and sharing examples of what they have or have not done. Others are angry – yelling in person, yelling […]
Is your marketing up to par? MARKETERS. You should always keep growing. What are you doing to keep up with the trends? Marketing and Leadership – Know why you should encourage and help your employees to grow personal brand. THE EMPLOYEE BRAND CAN BUILD COMPANY BRAND. In fact, it should be a major strategy. Online […]
Contentious moment? Unexpected conflict? What do you do? STAY CALM. Life is full of hard moments. Unexpected conflict. How do you succeed? There are moments to fight and moments you need to have more grace than you even knew you had. There are always opportunities to discuss the conflict later, and to talk through the […]
You want a good marketing plan? You want to build a strong brand? Know Why. FIRST. Why social media isn’t working? Getting bad reviews? Why are employees leaving? Do your people know WHY they do what they do? What is your purpose? Individuals: You were created for a purpose. You have immense value – […]
Brand strength. You have to have it in order for people to listen/hear/respect/follow what you’re saying. It always makes me feel bad for the person who wants to argue with someone on their personal platform, mainly Facebook, but they haven’t stayed in touch or commented on anything that person has posted in a LONG time. […]
Heroes. This can be tricky. Have you ever met a hero of yours in person and the ‘hero’ part was ruined because you saw how they really lived. At the end of the day, you want to live your life, not somebody else’s for so many reasons – the main one being, you may be […]
