Make it clear. Maintain brand. Keep the promise.
Maintaining a strong brand identity requires constant vigilance. Brand standards ensure consistent communications with staff, employees and teams. We are the only company that is able to build a manual that guides employee culture, interaction, image, networking, etiquette, tone of voice, sales, demeanor, communication within and outside of the company, attitude, preparation, image and social media strategy in accordance with the brand attributes and core values.
Brand guides are essential for properly training new employees while refreshing current employees and managers on the topics we cover in the initial training. Great leaders know the value of modeling and mentoring their values and brand. The Brand Manual is one of the best tools used in leadership development and creating lasting positive results.
Most employees read about a company brand but have no idea what that means for them personally, professionally and on a daily basis while interacting with one another, the community and clients. Our brand guides help to take the brand from something they must read, to something they want to be a part of. This is where we turn brand into action by adding value to the company and breathing life into the logo through each employee.
The manual can be updated with new additions based upon needs, changes and feedback. These training manuals can be taken to multiple locations and used as continued training guides for months and years to come with minor updates along the way. Branding manuals are created to be shared with internal audiences (management, board, staff training) to ensure that the corporate brand guidelines are being met. We would take the corporate brand that you have created and show each employee what it means for them.
Being able to clearly define the company brand attributes will help all employees to communicate one message consistently, to better understand their role in the company, and show them how they are vital to the overall success of the business. Brand attributes (or values), become the invisible trainer helping managers to continue training by using them as the foundation for all corrections and suggestions.
At MODA, brand is our purpose