The Cracker Barrel logo rollout—and Steak n Shake’s quick jab in response—shows what happens when brands let design speak without story. Change without narrative leaves room for others to define it, often in ways you can’t control. Here’s the deeper truth: culture shifts are never just about a logo. They’re about people. Employees, customers, and […]

Brand is so much more than marketing. As a brand and marketing consultant, I work with companies and individuals to help them build a solid brand foundation—one that doesn’t just drive marketing but also shapes culture, communication, and resilience. A brand foundation is essential, whether you’re a company launching a new product, creating a culture […]

In my experience with marketing and brand consulting, one of the most impactful shifts we often recommend is focusing on individual marketing plans for employees and leadership. Platforms like LinkedIn have transformed the way we connect—not just with customers, but with colleagues, partners, and potential clients. A key insight? When individuals post about their companies, […]

Listen first. Learn about people. Do your research. Then share authentic stories that will land versus simply create a conversation that ends without an emotional connection. Brand building is intentional. And as a leader – remember, nobody follows you if you have zero equity with them. #personalbrandbuilding

This book is packed with wisdom! Joe Scarlett was the CEO of Tractor Supply for many years. He wrote a book of essays that were compiled over years from the articles he wrote in the Nashville Business Journal. I was honored to write one of the recommendations in the front of the book, and plan […]

Feeling Overlooked? Build Your Personal Brand and Share Your Stories! Build Your Personal Brand: Identify your unique value proposition. Define your goals and target audience. Craft a clear brand message. Create consistent, valuable content. Engage with your audience. Network and connect. Maintain a professional online appearance. Share Your Stories: Highlight key experiences and lessons. Craft […]

Embracing Failure to Foster Innovation In a truly transformative workplace, the freedom to fail isn’t just permitted—it’s encouraged. Leadership that supports quick, fearless failure creates an environment where innovation isn’t just a buzzword, but a reality. Why is this important? Because when we’re not afraid to fail, we take smarter risks. We innovate. We grow. […]

Brand equity isn’t just a buzzword; it’s the cornerstone of authentic leadership. Without it, leadership becomes a hollow title, as true followership is born from a place of trust, understanding, and genuine connection. Before deciding to follow someone, I ask myself: Do I trust them? Do I truly know them? Do I believe they have […]

🌟 Transform Your Company’s Future with Personal and Team Branding in 2024 🌟 In today’s fast-evolving business landscape, the alignment of personal and company values is not just a nice-to-have; it’s a strategic imperative. As we dive deeper into 2024, it’s time to rethink how we approach branding – not just at a company level, […]

Unlocking Your Potential: The Art of Storytelling on LinkedIn In today’s fast-paced world, simply doing your job isn’t enough. It’s about making an impact, leaving a mark, and most importantly, sharing your unique journey. That’s where the power of storytelling on LinkedIn comes into play. Why Storytelling Matters: Builds Your Personal Brand: Sharing your experiences, […]