ZOOM. How do you build Personal Brand and relationships over a computer? IT IS HARD. This is a great read from @forbes found at link in our bio. Regardless of COVID, it’s great to know the tips and tricks to video conferencing well. What I would add to this video is that you should be […]
If you want to strengthen your personal or company brand, create connection in an unconnected world, recruit, share your value, build reputation, and compete – social media isn’t an option. Yes, I have seen Social Dilemma…all the more reason for you to control your narrative versus allowing others to think one thing or another. Company […]
Leaders – do you care about your employees? REALLY? Then you should care about social. If COVID taught us anything – it’s that we need to connect and find ways to do it when it just can’t be in person. @linkedin – if you’re an executive, this is HOW. See @hal_lawton – CEO of […]
Don’t believe me? Read on… “Research has also demonstrated that emotional intelligence has a strong impact on organizational performance. Sanofi, the French pharmaceutical company, focused on the emotional intelligence skills of its sales force, which boosted annual performance by 12 percent (see the research by S. Jennings and B.R. Palmer in “Sales Performance Through Emotional […]
You want a good marketing plan? You want to build a strong brand? Know Why. FIRST. Why social media isn’t working? Getting bad reviews? Why are employees leaving? Do your people know WHY they do what they do? What is your purpose? Individuals: You were created for a purpose. You have immense value – […]
View this post on Instagram A post shared by MODA Image & Brand Consulting (@modaimageandbrandconsulting) A MUST WATCH. This is Mary Callahan Erdoes . She is Chief Executive Officer of @jpmorgan Asset & Wealth Management line of business – one of the largest and most respected investment managers and private banks in the world, with […]
Core values. Companies should have them. YOU, as a personal brand, NEED them. When making decisions, especially in stressful times, times where you are feeling pressured, times when you aren’t certain of HOW to live out your life, times when you can’t decided which way to go – your own core values should act as […]
How do you win? Creating an ‘emotional connection’ between you and the consumer/community/employees is one crucial strategy. You don’t have to be @disney to create a ‘feeling.’ With the world moving at a rapid pace, you must find ways to connect with every intended audience. Your strategy should include employee brand (People connect to people), […]
Everyone has different end GOALS… If yours is to create financial stability – GREAT! Here is the deal. Building your personal brand – builds your value. You have talents, gifts, and experience – all of which you SHOULD be getting paid for. Most people simply get paid for DOING their job. NOT for the value […]
Companies – you may have to re-do your policies for working parents. THIS IS INCREDIBLY TOUGH. Grace is needed, policies are needed, flexibility is needed. You should be living through a filter of your brand words. Are you innovative? Well then – be innovative. Some parents have kids doing online and not allowed to go […]