Last week I had the opportunity to speak to a very large group of college students about integrity and Brand. We talked about how important it is to know who you are and to operate with a set of values that you use for every single decision. The idea is when things get tough, and […]
The FIRST place I look before a company even hires MODA to do a marketing review/update/training is a LinkedIn profile…anyone in marketing should not only be up-to-date, but leading the way. BASICS: 1. Don’t have a cover and profile photo? Red flag 2. Updated Bio: Professional with a bit of personal – keywords naturally included? […]
KIDS. KINDNESS. YOUR LEGACY. As I coach execs, we often talk about kids. Here is what I have learned – no matter how much money you make, the designer clothes you wear, the cars you buy, the title of your position, how well decorated your house is, or how many ‘cute’ pictures you put up […]
Today, leaders all over the world, people in offices, families at home, are talking about the election. More importantly, they are talking about what they believe is the best candidate, WHY he is the best candidate, and sharing examples of what they have or have not done. Others are angry – yelling in person, yelling […]
If you want to strengthen your personal or company brand, create connection in an unconnected world, recruit, share your value, build reputation, and compete – social media isn’t an option. Yes, I have seen Social Dilemma…all the more reason for you to control your narrative versus allowing others to think one thing or another. Company […]
Is your marketing up to par? MARKETERS. You should always keep growing. What are you doing to keep up with the trends? Marketing and Leadership – Know why you should encourage and help your employees to grow personal brand. THE EMPLOYEE BRAND CAN BUILD COMPANY BRAND. In fact, it should be a major strategy. Online […]
Contentious moment? Unexpected conflict? What do you do? STAY CALM. Life is full of hard moments. Unexpected conflict. How do you succeed? There are moments to fight and moments you need to have more grace than you even knew you had. There are always opportunities to discuss the conflict later, and to talk through the […]
Don’t believe me? Read on… “Research has also demonstrated that emotional intelligence has a strong impact on organizational performance. Sanofi, the French pharmaceutical company, focused on the emotional intelligence skills of its sales force, which boosted annual performance by 12 percent (see the research by S. Jennings and B.R. Palmer in “Sales Performance Through Emotional […]
What do you clients, customers, prospective clients, employees, and community REALLY think? Where is most marketing going wrong? Posting without a schedule, plan, or strategy. Just posting to post isn’t the best. Posting general thoughts versus context intentionally to your target market doesn’t win in the long run. What do you audit? Foundational pieces brand […]
I have seen transitions of power and position go extraordinarily well – I have seen others fail. Here is one of the greatest differences between the two… Companies that do well, hire people who care about and are clear about culture. Companies that fail, hire someone and barely ask about culture. Someone who either doesn’t […]