Today, leaders all over the world, people in offices, families at home, are talking about the election. More importantly, they are talking about what they believe is the best candidate, WHY he is the best candidate, and sharing examples of what they have or have not done. Others are angry – yelling in person, yelling on social media, yelling about WHY their candidate is better. Some of us are really personally affected by the policies of the President, some less affected, some don’t even know how they are affected…Here is the thing I have learned over the past 13 years – Personal Brands are built in times of strife, struggle and trial. This is a time in our nation where true leaders are needed, wanted, and necessary.
@johncmaxwell says leadership is influence. Period. What does that mean? If you want ‘influence,’ you must take the time to build your own brand. WHY should people listen to you? What experience have you had? Do you REALLY care about others? Have you taken the time to get to know their personal stories and struggles – what does that mean to you? How do you help? Leaders who truly influence build their own brand equity first, and then they build others.
The second thing they do is listen. I mean, REALLY listen. True leaders really understand WHY someone thinks the way they do – why do they think differently? Have a different opinion? How could someone’s beliefs be SO different than their own? They care about they ‘why,’ because they know that the ‘why’ can be deep rooted, and they look to discover how the roots began and how they went so deep. They also know that without knowing WHY, yelling and shouting their truth won’t work. Grace, truth, and understanding doesn’t mean you have to agree, it means you are able to see the ‘why,’ so that when the time is right you can discuss it.
If you don’t like the outcome of this election, or even if you do, head to the link in my bio and see my 5 tips for you.