LINKEDIN IS HAVING A MOMENT. DON’T MISS IT. I’m a huge LinkedIn fan. It is having a prolonged moment. If you are in business of any kind, now’s the time to jump in if you haven’t yet. Whether I am coaching executives or marketing teams, creating brand/marketing strategy for companies large or small – LinkedIn […]
You’ve been here a while – your company has an established brand. Or does it? Twenty-three percent of U.S. employees strongly agree they can apply their organization’s values to their work every day, according to Gallup, and only 27% strongly agree that they “believe in” their organization’s values. Sixty-one percent of new employees receive no education on […]
Unreal test of character and strength. Anyone can grow the leadership muscle… How? 1. Core Values Know what they are because when the tough time comes, you will need to make the right decisions through your values filter. Doing what is RIGHT is often very hard. Your values remind you of who you are and […]
People bank with PEOPLE. And a bank is now so much more than a building. Consumers build trust for their bank based on the people who work there. So, what better way to build that rapport and trust than to develop a brand as a banker who cares for their clients and the community? The […]
“71 percent of consumers consider a company more trustworthy if its leadership team uses social media to openly communicate about its core mission, values, and purpose.” SEVENTY-ONE percent. Why? If you aren’t using social – you’re personal and company brand is dying. How do you think people communicate these days? Look at the CEO of […]
Social video generates 1200% more shares than text and image content combined. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. 96% of people have watched an explainer video to learn more about a product or service. Easy Inexpensive SO MUCH TRACTION Create […]
Financial services industry? Accounting, money manager, finance, insurance etc…Sharing your value in a crowded market is so important. How? Using social media to your advantage – posting value versus selling. Sharing your thoughts, what makes you the best, your experience, love of helping people, tips for others to gain knowledge from and more. The goal […]
Company or Individual. Advice for you. 1. Start with core values. This isn’t a step you can skip. Excellence, empathy, integrity, intelligent and on and on. 2. Then – create stories THROUGH the values. You can’t simply say ‘I do all things with excellence.’ And you don’t have time to waste – stories are crucial. […]
ANYONE WHO WORKS AT ANY LEVEL. This is for you. Sharing your stories has nothing to do with bragging. It has everything to do with sharing your value THROUGH stories that complement your Personal Brand Values. You can’t simply say – I’m the smartest one in the room, have multiple degrees, finished first in my […]
1. Develop your brand values. (This is quite a process, but worth every minute). 2. Develop a brand guide. (This includes a history, direction for the future, guidance on every single aspect of communication, sales, interaction with the community, one another and clients. It inspires, brings unity, and develops a filter for all employees). 3. […]