“71 percent of consumers consider a company more trustworthy if its leadership team uses social media to openly communicate about its core mission, values, and purpose.”
SEVENTY-ONE percent. Why?
If you aren’t using social – you’re personal and company brand is dying. How do you think people communicate these days? Look at the CEO of Tractor Supply or the CEO of Ulta – they not only use LinkedIn as a means of communicating personal brands, but they use it to communicate with their employees. They ENGAGE. If you are sitting behind a building and nobody sees you – your brand is losing value by the day.
Google the CEO of Wal-Mart – you will see commercial after commercial with him talking. WHY? Your employees, customers, colleagues, and potential consumers/clients need to SEE you and HEAR you.