LinkedIn Is Having A Moment – Don’t Miss It!

LINKEDIN IS HAVING A MOMENT. DON’T MISS IT.

I’m a huge LinkedIn fan. It is having a prolonged moment. If you are in business of any kind, now’s the time to jump in if you haven’t yet.
Whether I am coaching executives or marketing teams, creating brand/marketing strategy for companies large or small – LinkedIn is absolutely a part of the strategy. Entrepreneur? Association? School? Business owner? Executive? Manager? In business of ANY kind? LI is for you.

Here’s why.

Connection:
The beauty of LinkedIn is the ability to connect with just about anyone in a meaningful way. Messages, posts, comments, @’ing, sharing — opportunities to share your story, learn other’s stories is endless.

Knowing ‘how’ to use it is also critical:
Hashtag usage, bio, about, keyword, posting frequency, engagement, graphics, target markets — it isn’t a one post fits all mentality.

Engagement:
Incredibly important. Knowing how to use LI is vital, but execution matters. Who do you want to know? Who needs to know you? How are you seen? Heard? Engage – leave your comment, agree/disagree, share…great conversations can end in great relationships when done well!

I cover this in my upcoming book: Forged By Fire; How to Build an Unstoppable Brand – Details coming soon! #hilton

Don’t be last:
Gary Vaynerchuk has said time and time again that LinkedIn is having a Facebook 2012 moment. Get in now or it will be harder to get lost in the crowd.

Business or Personal account?
Each business is different. I often field this question. For me, the personal account is where I have always focused. This is where I engage, teach, post, share, befriend and grow relationships. Other successful CEO’s do the same…A few examples below.

With 25,000 friends and followers, like most entrepreneurs and successful CEO’s I follow – they utilize their personal LinkedIn page for engagement.

Hal Lawton Hal Lawton
Neil Patel (Co-Founder at Neil Patel Digital) Neil Patel
Satya Nadella (Chairman and CEO at Microsoft) https://lnkd.in/gxqN3-2q
Bracken Darrell (CEO, Logitech) Bracken Darrell
Jamie Dimon (Chairman and CEO of JPMorgan Chase & Co.) https://lnkd.in/gyXCevCB
Richard Branson (Founder at Virgin Group) https://lnkd.in/g48_zi78
Gary Vaynerchuk (Chairman of VaynerX, CEO of VaynerMedia) Gary Vaynerchuk
Simon Sinek (Optimist and Author at Simon Sinek Inc.) https://lnkd.in/grZdanCS
Chris Nassetta (President and CEO at Hilton) https://lnkd.in/gdERT_PD

I could go on and on and on…hundreds and hundreds of examples.

Questions? Reach out anytime.
Connect with me here: https://lnkd.in/gA7xfbxk

#entrepreneur #entrepreneurs #ceo #beauty #microsoft #strategy #brand #share #engagement #facebook #markets #marketingstrategy #comment #personalbranding #branding