Financial services industry?
Accounting, money manager, finance, insurance etc…Sharing your value in a crowded market is so important. How? Using social media to your advantage – posting value versus selling. Sharing your thoughts, what makes you the best, your experience, love of helping people, tips for others to gain knowledge from and more.
The goal is to create an image that is authentic and is able to share different parts of who you really are. Give prospective clients the ability to know you and bond with you versus a professional headshot and boring bio that shares nothing.
If you lead or own a firm you must understand the goal of helping your employees navigate the world of social media and giving them the tools to build their brands. Personal brand sessions, social media tool kits that they can use themselves to post on personal LinkedIn profiles, ideas for sharing value and most importantly, how to engage. Without this, it will eventually be very hard to compete.