1. Develop your brand values. (This is quite a process, but worth every minute).
2. Develop a brand guide. (This includes a history, direction for the future, guidance on every single aspect of communication, sales, interaction with the community, one another and clients. It inspires, brings unity, and develops a filter for all employees).
3. Communicate values often. Videos from management, emails with stories, LinkedIn posts and engagement with employees everywhere.