Building a personal brand is so important for business, but building a personal brand to ensure the right legacy is even more important. What do you want people to say at your funeral? What is the legacy that you leave every single day at work, at home, in the community? Building your personal brand allows […]
Have you ever been passed up for an opportunity? Do you want to be seen for the value you have? BUILD YOUR PERSONAL BRAND …and do it in-person and on-line. How do you do that? 1. Know how you want people to perceive and describe you when they SEE you, HEAR you or READ something […]
Trials & Tribulations: I’ve seen even the toughest executive crumble under the pressure of a trial. Adversity should grow you. You WILL walk through a trial. The most seasoned leaders have walked through trials, learned from them and have come out the other side with victory. Whether the trial was created by you, happened as […]
If you’re not on LinkedIn, tell us why not! You must be. It’s where most Fortune 500 decision-makers and executives are looking. – The best part? More often than not, they’re actually scrolling through actively looking for valuable content to read. There isn’t the same barrier you need to break down like on other social […]
“I’m not valued at work. I’m not being promoted either financially or via title. I have issues with people I work with. I’m not certain what my goals are.” If you say any of these things; it’s your fault. Most likely, you have a bad attitude and your personal brand is weak. If we did […]
If I had a nickel for every executive I meet who deserves more opportunity, deserves a promotion either financially or by title, deserves to lead a special project but DOESN’T GET THAT OPPORTUNITY because they haven’t shared their value…I’d be a billionaire. It KILLS me when people don’t get opportunities they deserve because they aren’t […]
Markets shift – downturn will eventually come. Are you prepared? As an individual or business, marketing efforts MUST focus on emotional branding. Reclaim your narrative and share intentionally your value WHILE building relationships. There are so many product and service choices – it isn’t necessarily about choice anymore as it used to be…Brands must ask […]
Tactical tips for communicating your value. Whether you are meeting a new boss, presenting on stage, accepting an award, networking, talking to your boss about something that has NOTHING to do with the message you want to share – you need to figure out a way to share a message in a story so that […]
Do you know what people really think about you? Leaders never stop learning. As humans, we should always want to get better – not just as executives…part of getting better, building our gifts and living our purpose is knowing where we currently are. As an executive, knowing what others say about you is incredibly important. […]
BRAND DRIVES EVERYTHING. All external and internal decisions. Associations, companies and corporations cannot afford to take their eyes off brand. Every company NEEDS a brand audit. The true health of any brand is solely based on how well it is connected and engaged to its audience. Why is this so important ? Because if you […]