Markets shift – downturn will eventually come. Are you prepared? As an individual or business, marketing efforts MUST focus on emotional branding. Reclaim your narrative and share intentionally your value WHILE building relationships.
There are so many product and service choices – it isn’t necessarily about choice anymore as it used to be…Brands must ask themselves – how do they make people FEEL. As an individual or company, how do you make people feel? Emotions are HIGHLY influential.
You want to reclaim your narrative? Sell more? Build bigger? Find a way to emotionally connect and fulfill your target audience.
If you are worried about your company, remember this – GREAT BRANDS ARE IN THE BUSINESS OF RELATIONSHIP BUILDING. Nike has the ability to be nimble because people aren’t necessarily buying products – they buy a dream, a feeling, and that let’s Nike innovate at the drop of a hat. New lines, products etc — Brand creates space to innovate. The emotional connection from consumers is deep and loyal.
Accounting firm, law firm, auto industry, healthcare, hospitals, small businesses, universities – IT IS THE SAME. Brand foundation is vital to innovate, grow and in the bad times, flourish.