Culture is THE key to success to any business of any size. Cultivating a culture within a brand is everything. Brand drives culture. When brand drives culture, and is driven from the top down, culture determines whether the brand is embraced by all stakeholders from employees to clients to community. Delivery of brand value […]
Individual – Business – Company – School – Executive – Association – Organization – Fortune 500 – LAW FIRM – BANK – ACCOUNTING FIRM – SMALL BUSINESS – THIS POST IS FOR YOU. The TV is your radio. Your phone is your TV. If you are using antiquated ways of sharing your value or connecting […]
“I’m not valued at work. I’m not being promoted either financially or via title. I have issues with people I work with. I’m not certain what my goals are.” If you say any of these things; it’s your fault. Most likely, you have a bad attitude and your personal brand is weak. If we did […]
Culture + brand should be fused for success. Most companies have mission statements, vision, values or even a purpose statement – the question is, has the company explained to all employees what those mean for THEM. If you want people to buy-in to the culture, the very reason the company exists and to be […]
Do you pay attention to your tone of voice? Face to face, 38% of communication is based upon your tone of voice and only 7% for your actual words.Do you judge others intent v. taking a moment and having empathy? You never know what someone is going through. Judging their intent with a comment is […]
Do you know what people really think about you? Leaders never stop learning. As humans, we should always want to get better – not just as executives…part of getting better, building our gifts and living our purpose is knowing where we currently are. As an executive, knowing what others say about you is incredibly important. […]
You’re hired to solve problems and create opportunities with innovation. Do not be afraid to ask questions. Never sit waiting to be told how or what to do. If you don’t know something ASK or figure it out. – – #askquestions #knowyourwhy #executivetip #modaimageandbrandconsulting #createandinnovate #storytelling #executivecoach #buildbrand #personalbrand #brand #value #emotionalintelligence #marketing #branding #leadershipbranding […]
Marketing plans are always led by brand plans. Most companies are failing because they have outdated or non-existent plans. Whether we are filming video blogs, telling longer corporate or company stories via video or written blogs, we create and follow a brand plan. The brand plan is always first: Who are you, why do you […]
BRAND DRIVES EVERYTHING. All external and internal decisions. Associations, companies and corporations cannot afford to take their eyes off brand. Every company NEEDS a brand audit. The true health of any brand is solely based on how well it is connected and engaged to its audience. Why is this so important ? Because if you […]
Companies who don’t know their ‘why’ will fail. Customers, the community and all employees need to know a company ‘why’ and be able to share the story behind why a company does what it does. People don’t engage with ‘how’ you do something – the loyalty starts with ‘why’ you do it. Why is this […]