Culture + brand should be fused for success. Most companies have mission statements, vision, values or even a purpose statement – the question is, has the company explained to all employees what those mean for THEM.
If you want people to buy-in to the culture, the very reason the company exists and to be a part of the fabric – they must know WHY the companies do what they do, why it matters to them personally and professionally. If companies don’t share the meaning behind values or mission, they are simply wasted words written on paper that mean nothing.
In order to have consistent brand, everyone must use the brand for a filter. If you want to have a successful culture, the values must be used to fuse the brand and culture together. Taking the time to train employees, build the culture and then use it to execute within the customer experience model.
If you are a leader at your company and don’t care about your culture – all you have to look forward to is failure personally or professionally. Do a brand review – what is your mission? How do you share stories? Do you use brand values as a filter for ALL decisions? Have you trained employees on brand and culture?
Have questions? Email MODA now.