Click to read the latest column in Nashville Business Journal HERE or keep reading below. As you reopen: Be prepared to re-calibrate and recharge your employees. Depending on your Covid-19 experience, you may have to work hard to re-establish trust with employees. Creating excitement about your brand and your organization is vital, and […]
How do you crush competition? Here is the basic formula. 1. Know your brand (And your ‘why’) 2. Be consistent 3. Share stories It’s simple overall, but few people actually do this. Most people KNOW what to do, few people do what they know, and fewer do that every single day. 1. Know your brand […]
If you are not using videos to communicate with your employees and on social media, you’re falling behind. People need to SEE you and HEAR you especially during a crisis. It is so important to show yourself – we have had hundreds of clients that aren’t interested in doing video only to see a competitor […]
WHY? If the Personal Brand of your employees is strong, then the company brand can’t help but get stronger. This crisis has created a clear picture of how much it is necessary to be in touch with your employees and help them to post on social media. Have you told them the company stories? Founder […]
Isolation can be your change agent. A message from the heart. After going through a massive trial 10 years ago – here is some advice from experience on how to weather a storm, secure your foundation and prepare for a future. 1.Prayer. 2. Reflect. Find your WHY, purpose, gifting 3. Prepare for the future. Please […]
In a crisis; EXPERIENCE counts. During a business crisis, a lot of people want to help – very few are qualified to help. The recent crisis is affecting people globally, and so many in business. What is the most important criteria for offering and taking advice? DO YOU HAVE EXPERIENCE THAT’S BEEN TESTED – AND […]
YOU can catch-up and GROW right now amidst the crisis. YOU’RE INVITED TO ONE OF OUR LIVE WEBINARS! Navigating during the crisis and its aftermath…If your Brand is prepared, then you and your businesses are prepared. These webinars are lifeblood for you and your business. Check them out here! IS YOUR BRAND PREPARED? New, and […]
The CEO of Walmart used a cell phone to record a message for his employees that was used in a national ad campaign…and somehow, you shouldn’t do the same thing? People want to SEE, visually SEE, leadership ALL the time, but especially in times of crisis. 82% of consumers say they are more likely to […]
DOUBLE, NO, TRIPLE DOWN, ON COMMUNICATION AND SOCIAL MEDIA. There are companies and individuals who have prepared for this moment – they have the platforms set-up and a good schedule of posts. For you, this is simply a shift in content. There are other companies and individuals who don’t have the platforms to begin with, […]
IN A CRISIS BE PROACTIVE Crisis Always Comes – this is why BRAND building shouldn’t ever stop. During good and bad times, brand building needs to be the goal – so when the downturn comes, you’re brand is strong, your people know WHO you are, they are CONFIDENT in your ability and you will make […]