The CEO of Walmart used a cell phone to record a message for his employees that was used in a national ad campaign…and somehow, you shouldn’t do the same thing? People want to SEE, visually SEE, leadership ALL the time, but especially in times of crisis.
82% of consumers say they are more likely to trust a brand when the CEO and senior leadership is active and engaged on social media
This doesn’t have to be some swanky, perfectly produced video – sometimes, just should pick up your Phone and shoot a message out. Now, there are video professionals out there who are fantastic, but every once in while, you need to get a message out fast – either in email, on social media or for a national commercial, and all you have is a phone. People want to SEE leaders. If you haven’t shot a video, allowed your employees to see you, especially during a pandemic, you are not using the resources that you are most likely reading this on. Your phone is good enough for now.
LEADERSHIP CHALLENGE: IF YOU ARE IN THE C SUITE, ESPECIALLY A CEO, OR IN A ROLE OF LEADERSHIP, I CHALLENGE YOU TO DO THE RIGHT THING AND PICK UP YOUR PHONE, RECORD A MESSAGE, SEND IT TO YOUR EMPLOYEES, TALK TO YOUR CONSUMERS, VENDORS, PARTNERS, COLLEAGUES – OFFER HOPE, INFORMATION, WISDOM. BUILD BRAND OR DIE.
IF YOU ARE A POLITICAL FIGURE – THIS IS FOR YOU.
IF YOU ARE A CEO – THIS IS FOR YOU.
IF YOU ARE IN SALES – THIS IF FOR YOU.
IF YOU ARE A BANK EMPLOYEE – THIS IS FOR YOU.
IF YOU ARE AN ATTORNEY – THIS IS FOR YOU.
IF YOU ARE A BUSINESS OWNER – THIS IS FOR YOU.
IF YOU ARE A REALTOR – THIS IS FOR YOU.
GET IT? EVERYONE IN BUSINESS – THIS IS FOR YOU.
Here is the difference though. If you are a CEO, owner, founder or leader and you DON’T do this, your brand will take a hit. Need help? CALL US.