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April 3, 2020

By: mila

I’m so glad Walmart listened to me.

https://www.modaimageconsulting.com/wp-content/uploads/2020/04/walmartcovid.mp4

The CEO of Walmart used a cell phone to record a message for his employees that was used in a national ad campaign…and somehow, you shouldn’t do the same thing? People want to SEE, visually SEE, leadership ALL the time, but especially in times of crisis.

82% of consumers say they are more likely to trust a brand when the CEO and senior leadership is active and engaged on social media


This doesn’t have to be some swanky, perfectly produced video – sometimes, just should pick up your Phone and shoot a message out. Now, there are video professionals out there who are fantastic, but every once in while, you need to get a message out fast – either in email, on social media or for a national commercial, and all you have is a phone. People want to SEE leaders. If you haven’t shot a video, allowed your employees to see you, especially during a pandemic, you are not using the resources that you are most likely reading this on. Your phone is good enough for now.


LEADERSHIP CHALLENGE: IF YOU ARE IN THE C SUITE, ESPECIALLY A CEO, OR IN A ROLE OF LEADERSHIP, I CHALLENGE YOU TO DO THE RIGHT THING AND PICK UP YOUR PHONE, RECORD A MESSAGE, SEND IT TO YOUR EMPLOYEES, TALK TO YOUR CONSUMERS, VENDORS, PARTNERS, COLLEAGUES – OFFER HOPE, INFORMATION, WISDOM. BUILD BRAND OR DIE.


IF YOU ARE A POLITICAL FIGURE – THIS IS FOR YOU.
IF YOU ARE A CEO – THIS IS FOR YOU.
IF YOU ARE IN SALES – THIS IF FOR YOU.
IF YOU ARE A BANK EMPLOYEE – THIS IS FOR YOU.
IF YOU ARE AN ATTORNEY – THIS IS FOR YOU.
IF YOU ARE A BUSINESS OWNER – THIS IS FOR YOU.
IF YOU ARE A REALTOR – THIS IS FOR YOU.
GET IT? EVERYONE IN BUSINESS – THIS IS FOR YOU.


Here is the difference though. If you are a CEO, owner, founder or leader and you DON’T do this, your brand will take a hit. Need help? CALL US.

Posted in Brand, Coaching, Company Strategy, Leadership, MarketingTagged adversity, Brand, Brand consultant, Brand consulting, brand drives everything, brand strategy example, brand tips, brand training, brandcoach, brandconsulting, branding, branding myself examples, build brand, buildalegacy, buildbrand, ceo, corporate tips, covid, covid19, covid19help, emotional intelligence, knowyourwhy, leadership coach, marketing strategy, MODA Image Consulting, personal brand, share your story, social media tips, strategy, walmart, walmartceo
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