If you are not using videos to communicate with your employees and on social media, you’re falling behind. People need to SEE you and HEAR you especially during a crisis. It is so important to show yourself – we have had hundreds of clients that aren’t interested in doing video only to see a competitor begin. Don’t lose your connection to the employees you have worked so hard to engage with – or the community at large.
One study notes that when the identity of CEOs and founders is signaled through their identity badge (i.e., their title and designation), consumers find an advertisement more effective than an advertisement with celebrities. The Co-Founder of GoodRx, Doug Hirsch, did a commercial with a phone, from his home office The CEO of Walmart, Doug McMillon, did a commercial holding his cell phone . If these large corporations can do it, so can you.
How? Pick up your phone, find an area with a decent background, choose a topic, and start talking. Keep it to two minutes or less- preferably 1 minute. Share on social platforms, send in emails to staff/employees. Businesses should post at a minimum 1-3 videos/week. It doesn’t have to be expensive – we have clients right now who are filming from home offices and we send that video to a video editor and he is able to add titles, words, captions etc…If doesn’t have to be EXPENSIVE. It doesn’t have to be PERFECT.
Individuals and executives – if you are a thought leader in something, talk about it and post it. If you are a business owner, you should be doing videos constantly. If you are a larger company – your leaders, ESPECIALLY your CEO should be doing videos. If not, you’re behind, not innovative and taking a brand hit when you don’t have to. If you are an association, your members and the community want to see you. If you are a non-profit, videos can document your journey through and after this crisis. If you are a small business – this is HOW you stay connected in your community and with your employees. JUST DO IT. No fear.