Authenticity. A word I have used for myself this year – and one I chose before 2020 started. I preach that all brands should be authentic – personal and corporate/firm/company. I realized years ago that ones Personal Brand wasn’t a fake story – it was truly WHO people were. My goal was to grow that […]
Click to read the latest column in Nashville Business Journal HERE or keep reading below. As you reopen: Be prepared to re-calibrate and recharge your employees. Depending on your Covid-19 experience, you may have to work hard to re-establish trust with employees. Creating excitement about your brand and your organization is vital, and […]
How do you crush competition? Here is the basic formula. 1. Know your brand (And your ‘why’) 2. Be consistent 3. Share stories It’s simple overall, but few people actually do this. Most people KNOW what to do, few people do what they know, and fewer do that every single day. 1. Know your brand […]
There are so many times we have an elephant in the room, but nobody is willing to talk about it. It is so important to be self aware of what is going on around you, and emotionally intelligent about how you, and others, are feeling in every situation. Sometimes it is best to deal with […]
If you are not using videos to communicate with your employees and on social media, you’re falling behind. People need to SEE you and HEAR you especially during a crisis. It is so important to show yourself – we have had hundreds of clients that aren’t interested in doing video only to see a competitor […]
DO WHAT YOU CAN TODAY During trials there is so much you can do to make progress toward your goals including daily social post, reading new books, engaging with clients, and reinvigorating relationships. There are some days you may get nothing done and some you get 20 days worth in one day. On days you’re […]
Fear is normal, but if you allow it to overtake you, it will crush you. I am often asked, how did you get to where you are – first, I’m nowhere near where I want to be and I’ve walked through SO MUCH FEAR – more on that in a minute. For most people I […]
Everybody has a story. It’s when you don’t tell your story that you miss opportunities at work, home, and in life. Whether your story is one of failure or success, ups or downs, a great or bad childhood, getting hired or getting fired, and everything in between – it is worth hearing. Your experiences, whether […]
IN A CRISIS – EXPERIENCE COUNTS. Experience is worth more than you think. If you have walked through trials or handled crises in the past, now is the time to share your story. WHY? Value is in the experience, the lessons learned, and the fact that you have lived through a crisis. People are looking […]
WHY? If the Personal Brand of your employees is strong, then the company brand can’t help but get stronger. This crisis has created a clear picture of how much it is necessary to be in touch with your employees and help them to post on social media. Have you told them the company stories? Founder […]
