Fear is normal, but if you allow it to overtake you, it will crush you. I am often asked, how did you get to where you are – first, I’m nowhere near where I want to be and I’ve walked through SO MUCH FEAR – more on that in a minute. For most people I […]
Everybody has a story. It’s when you don’t tell your story that you miss opportunities at work, home, and in life. Whether your story is one of failure or success, ups or downs, a great or bad childhood, getting hired or getting fired, and everything in between – it is worth hearing. Your experiences, whether […]
IN A CRISIS – EXPERIENCE COUNTS. Experience is worth more than you think. If you have walked through trials or handled crises in the past, now is the time to share your story. WHY? Value is in the experience, the lessons learned, and the fact that you have lived through a crisis. People are looking […]
WHY? If the Personal Brand of your employees is strong, then the company brand can’t help but get stronger. This crisis has created a clear picture of how much it is necessary to be in touch with your employees and help them to post on social media. Have you told them the company stories? Founder […]
Even a KID can do it. Do you know what people really think about you? It’s so important – and it isn’t that hard. If my daughter’s THIRD grade class can identify adjectives about one another, you can too. It is important to get a good read on how other’s perceive you and your value. […]
The CEO of Walmart used a cell phone to record a message for his employees that was used in a national ad campaign…and somehow, you shouldn’t do the same thing? People want to SEE, visually SEE, leadership ALL the time, but especially in times of crisis. 82% of consumers say they are more likely to […]
ALL BUSINESS – BANKS – LAW FIRMS – RESTAURANTS – HOTELS – PERSONAL SERVICES – ACCOUNTING FIRMS – ORGANIZATIONS – ASSOCIATIONS PR is going to push you to sell yourself to your community, but if you know brand, you will really understand that BRAND DRIVES EVERYTHING – and BRAND is showing the community you’re here […]
BUILDING BRAND IN AN ECONOMIC STORM. Trials come. We are going to give a ton of advice over the next several weeks more than ever in order for you to thrive and prepare yourself when this storm passes. Strong brands with solid foundations are ready for the bottom to fall out, why? Brand, values, training, […]
INDIVIDUALS AND COMPANIES Emotional Intelligence and artificial intelligence – these two pieces are the MOST important for 2020. Why? If you don’t have and GROW your EI, your chances of success skyrocket. In 1995, psychologist and science journalist Daniel Goleman published a book introducing most of the world to the nascent concept of emotional intelligence. […]
Tactical tips for communicating your value. Whether you are meeting a new boss, presenting on stage, accepting an award, networking, talking to your boss about something that has NOTHING to do with the message you want to share – you need to figure out a way to share a message in a story so that […]