Fear is normal, but if you allow it to overtake you, it will crush you. I am often asked, how did you get to where you are – first, I’m nowhere near where I want to be and I’ve walked through SO MUCH FEAR – more on that in a minute. For most people I […]
Everybody has a story. It’s when you don’t tell your story that you miss opportunities at work, home, and in life. Whether your story is one of failure or success, ups or downs, a great or bad childhood, getting hired or getting fired, and everything in between – it is worth hearing. Your experiences, whether […]
IN A CRISIS – EXPERIENCE COUNTS. Experience is worth more than you think. If you have walked through trials or handled crises in the past, now is the time to share your story. WHY? Value is in the experience, the lessons learned, and the fact that you have lived through a crisis. People are looking […]
WHY? If the Personal Brand of your employees is strong, then the company brand can’t help but get stronger. This crisis has created a clear picture of how much it is necessary to be in touch with your employees and help them to post on social media. Have you told them the company stories? Founder […]
Even a KID can do it. Do you know what people really think about you? It’s so important – and it isn’t that hard. If my daughter’s THIRD grade class can identify adjectives about one another, you can too. It is important to get a good read on how other’s perceive you and your value. […]
YOU can catch-up and GROW right now amidst the crisis. YOU’RE INVITED TO ONE OF OUR LIVE WEBINARS! Navigating during the crisis and its aftermath…If your Brand is prepared, then you and your businesses are prepared. These webinars are lifeblood for you and your business. Check them out here! IS YOUR BRAND PREPARED? New, and […]
IN A CRISIS BE PROACTIVE Crisis Always Comes – this is why BRAND building shouldn’t ever stop. During good and bad times, brand building needs to be the goal – so when the downturn comes, you’re brand is strong, your people know WHO you are, they are CONFIDENT in your ability and you will make […]
ALL BUSINESS – BANKS – LAW FIRMS – RESTAURANTS – HOTELS – PERSONAL SERVICES – ACCOUNTING FIRMS – ORGANIZATIONS – ASSOCIATIONS PR is going to push you to sell yourself to your community, but if you know brand, you will really understand that BRAND DRIVES EVERYTHING – and BRAND is showing the community you’re here […]
Great brands are built just like a great sports team. So when you reevaluate your brand, and your team, and you find a weak area…it is wise to bring in a free agent to shore up the weak spots and help the rest of the team perform even better. When you hire a consultant, you […]
Culture is THE key to success to any business of any size. Cultivating a culture within a brand is everything. Brand drives culture. When brand drives culture, and is driven from the top down, culture determines whether the brand is embraced by all stakeholders from employees to clients to community. Delivery of brand value […]