Every leader should see people for who they can be. Leaders are supposed to find the gifts of those they lead, build the gifts of those they lead and help them to become the best they were created to be. If you are a leader by position and you’re not interested in building those you […]
Culture + brand should be fused for success. Most companies have mission statements, vision, values or even a purpose statement – the question is, has the company explained to all employees what those mean for THEM. If you want people to buy-in to the culture, the very reason the company exists and to be […]
Marketing plans are always led by brand plans. Most companies are failing because they have outdated or non-existent plans. Whether we are filming video blogs, telling longer corporate or company stories via video or written blogs, we create and follow a brand plan. The brand plan is always first: Who are you, why do you […]
BRAND DRIVES EVERYTHING. All external and internal decisions. Associations, companies and corporations cannot afford to take their eyes off brand. Every company NEEDS a brand audit. The true health of any brand is solely based on how well it is connected and engaged to its audience. Why is this so important ? Because if you […]
CORPORATE TIP : Employee Training is a key to winning. Employee training is critical to success. If you only have vision and values on paper but have zero buy in to them from employees, you lose. This is why Chick-Fil-A wins and JC Penny loses. Brand training and employee buy-in to mission is vital. Without […]