IN A CRISIS BE PROACTIVE Crisis Always Comes – this is why BRAND building shouldn’t ever stop. During good and bad times, brand building needs to be the goal – so when the downturn comes, you’re brand is strong, your people know WHO you are, they are CONFIDENT in your ability and you will make […]
ALL BUSINESS – BANKS – LAW FIRMS – RESTAURANTS – HOTELS – PERSONAL SERVICES – ACCOUNTING FIRMS – ORGANIZATIONS – ASSOCIATIONS PR is going to push you to sell yourself to your community, but if you know brand, you will really understand that BRAND DRIVES EVERYTHING – and BRAND is showing the community you’re here […]
BUILDING BRAND IN AN ECONOMIC STORM. Trials come. We are going to give a ton of advice over the next several weeks more than ever in order for you to thrive and prepare yourself when this storm passes. Strong brands with solid foundations are ready for the bottom to fall out, why? Brand, values, training, […]
Great brands are built just like a great sports team. So when you reevaluate your brand, and your team, and you find a weak area…it is wise to bring in a free agent to shore up the weak spots and help the rest of the team perform even better. When you hire a consultant, you […]
Every company is one employee mistake away from a brand crisis. Individuals or companies will eventually do something wrong – either on purpose or accidentally. Failure, even when intentional, isn’t the death nail – how you handle it is. Brand plays a massive role in recovery. If you have a strong brand – your recovery […]
WHY EXECUTIVES AT ALL LEVELS HIRE COACHES “Success comes from knowing that you did your best to become the best that you are capable of becoming.” – @coachwooden DO YOUR BEST TO BECOME YOUR BEST. John Wooden – one of the all-time GOATS shared a great quote. Are you doing your best to BE your […]
WHY? He muscle of self-aware wasn’t built. Clients called to ask him for advice, but before they could finish their questions he was already talking. They know how smart he is, they know what school he attended and cases he had won…but he didn’t LISTEN. Something so simple can be a game changer and a […]
Every great athlete has a coach. Why wouldn’t you? We work with executives at all levels helping them to build brand, create awareness, learn emotional intelligence, share their value through storytelling, communicate verbally and non verbally and SO MUCH MORE. There are so many incredibly talented, brilliant, driven people who are either in the wrong […]
In honor of @dollyparton , we are posting about pics on LinkedIn. For those who may not know, MODA began helping people build Personal Brand and also did image consulting for 1000’s of executives – we STILL do this and love helping people to be their best! Part of building personal brand is helping people […]
Had such a great time today at the Greater Nashville Apartment Association luncheon today talking about branding in the digital age. If you are in this industry, and you are not utilizing social media, you are missing the ability to share your story to a larger audience. More than that, you are missing the […]