Moda Image and Brand Consulting Moda Image and Brand Consulting
  • Forged By Fire
  • Corporate
    • Discovery & Brand Audit
    • Brand Planning
    • Brand Storytelling
    • Rebranding
    • Marketing + Social Media Consulting
    • 

Culture Fusion
    • 

Employee Training
    • Brand Guide
  • Individual
    • Communication
    • Know your Why
    • Emotional Intelligence
    • Personal brand development
    • Executive and Leadership Coaching
    • Corporate Brand Training
    • Brand storytelling and sales
    • Image and Fashion
    • Social media coaching
    • Presentation and body language
  • Keynote
  • Blog
  • About
  • Contact
  • Webinars
615.656.4279
Moda Image and Brand Consulting Moda Image and Brand Consulting
  • Forged By Fire
  • Corporate
    • Discovery & Brand Audit
    • Brand Planning
    • Brand Storytelling
    • Rebranding
    • Marketing + Social Media Consulting
    • 

Culture Fusion
    • 

Employee Training
    • Brand Guide
  • Individual
    • Communication
    • Know your Why
    • Emotional Intelligence
    • Personal brand development
    • Executive and Leadership Coaching
    • Corporate Brand Training
    • Brand storytelling and sales
    • Image and Fashion
    • Social media coaching
    • Presentation and body language
  • Keynote
  • Blog
  • About
  • Contact
  • Webinars
615.656.4279

January 24, 2020

By: mila

In The Apartment Industry? YOU CAN’T MISS THIS.

 

Had such a great time today at the Greater Nashville Apartment Association luncheon today talking about branding in the digital age. If you are in this industry, and you are not utilizing social media, you are missing the ability to share your story to a larger audience. More than that, you are missing the opportunity to stand out for your competition! Every property needs to have the ability to curate content and post – pictures, information and video in order to share value, inform and tell their stories!

What does social media do for apartment industry?

  • Allows developers and properties to differentiate their product
  • Builds loyalty
  • Provides a platform for the least expensive advertising to share with potential residents, buyers and investors
  • Allows you to market unique opportunities at the lowest cost
  • Creates community loyalty (Current resident retention).
  • And about 1000 more…

 

Facebook

  1. Post updates frequently: 1-2 times per weekday
  2. Test posting times for your timezone
  3. Avoid 3rd party posting tools & post manually for best results
  4. Share funny photos & videos for sharing
  5. Ask for “likes”
  6. Post “this or that” types of questions
  7. Tag & like local business pages
  8. Ask poll questions with multiple choices
  9. Share local deals, specials, coupons, etc.
  10. Post tips & how-to’s that are helpful
  11. Follow-up with responses & tag individuals to encourage conversation

Twitter

  1. Share event photos & news
  2. Tweet and Retweet local business updates
  3. Share community pet photos
  4. Tweet your Pinterest photos
  5. Share fun quotes
  6. Post “this or that” types of questions
  7. Share pet-lover updates ie. vets, spas, sitters, etc.
  8. Send out the community newsletter
  9. Reply to questions about your community
  10. Host a Tweet-up for your city or local social group

YouTube

Stats say that 82% of consumer traffic on the Internet will be video by 2022…YOU MUST USE VIDEO.

  1. Share event videos
  2. Create fun community videos
  3. “Interview” pets at your community
  4. Create a video challenge at your community ie. funniest, best decorations, most-talented
  5. Everyday maintenance tips and how-to’s
  6. Moving-in/Moving-out advice
  7. Tour the local area/city & share videos
  8. Create & share fun commercials

LinkedIn

  1. Share moving tips & advice
  2. Post maintenance tips & how-to’s
  3. Update career advice & industry news
  4. Add available units to products & services section
  5. Add videos & images to services
  6. Share promotions of services
  7. Request recommendations from employees & residents
  8. Advertise career opportunities

DM or comment with any questions! We love helping you succeed and crush it.

Posted in Brand, Coaching, Company Strategy, Corporate | Brand, Marketing, StorytellingTagged apartment industry, apartment media, apartments on social media, Brand, Brand consultant, brand drives everything, brand strategy example, brandcoach, executive coach, keynote, knowyourwhy, marketing, marketing help, marketing strategy, marketing tips, MODA Image Consulting, nashville apartments, personal brand, personalbrand, share your story, share your value, shareyourbrand, social media, social media tips, strategy, winning
Previous
Next

Categories

  • Brand
  • Coaching
  • Company Strategy
  • Corporate | Brand
  • Corporate Culture
  • Emotional Intelligence
  • General Everyday Life
  • Image
  • Leadership
  • Marketing
  • Men | Women
  • Storytelling
  • Uncategorized

Recent Posts

VIDEO PODCAST: BUILD YOUR BRAND BETTER – MULTIFAMILY BUSINESS!!!

May 5, 2023

VIDEO INTERVIEW: EXPOSING COCA COLA’S BILLION $ BRAND SECRETS! HOW TO BUILD A PERSONAL BRAND IN 2023!

April 5, 2023

VIDEO PODCAST WITH ED KLESS – Personal Brand and SO MUCH MORE!

January 31, 2023

VIDEO INTERVIEW: Building Your Personal Brand

January 5, 2023

Tags

  • Brand
  • brandcoach
  • Brand consultant
  • branding
  • brand tips
  • personal brand
  • personalbrand
  • share your story
  • share your value
  • strategy
Moda Image Consulting
  • Corporate
  • Individual
  • Keynote
  • Blog
  • About
  • Contact

615.656.4279

© 2023 Moda. All Rights Reserved