By: mila
In The Apartment Industry? YOU CAN’T MISS THIS.
Had such a great time today at the Greater Nashville Apartment Association luncheon today talking about branding in the digital age. If you are in this industry, and you are not utilizing social media, you are missing the ability to share your story to a larger audience. More than that, you are missing the opportunity to stand out for your competition! Every property needs to have the ability to curate content and post – pictures, information and video in order to share value, inform and tell their stories!
What does social media do for apartment industry?
- Allows developers and properties to differentiate their product
- Builds loyalty
- Provides a platform for the least expensive advertising to share with potential residents, buyers and investors
- Allows you to market unique opportunities at the lowest cost
- Creates community loyalty (Current resident retention).
- And about 1000 more…
- Post updates frequently: 1-2 times per weekday
- Test posting times for your timezone
- Avoid 3rd party posting tools & post manually for best results
- Share funny photos & videos for sharing
- Ask for “likes”
- Post “this or that” types of questions
- Tag & like local business pages
- Ask poll questions with multiple choices
- Share local deals, specials, coupons, etc.
- Post tips & how-to’s that are helpful
- Follow-up with responses & tag individuals to encourage conversation
- Share event photos & news
- Tweet and Retweet local business updates
- Share community pet photos
- Tweet your Pinterest photos
- Share fun quotes
- Post “this or that” types of questions
- Share pet-lover updates ie. vets, spas, sitters, etc.
- Send out the community newsletter
- Reply to questions about your community
- Host a Tweet-up for your city or local social group
YouTube
Stats say that 82% of consumer traffic on the Internet will be video by 2022…YOU MUST USE VIDEO.
- Share event videos
- Create fun community videos
- “Interview” pets at your community
- Create a video challenge at your community ie. funniest, best decorations, most-talented
- Everyday maintenance tips and how-to’s
- Moving-in/Moving-out advice
- Tour the local area/city & share videos
- Create & share fun commercials
- Share moving tips & advice
- Post maintenance tips & how-to’s
- Update career advice & industry news
- Add available units to products & services section
- Add videos & images to services
- Share promotions of services
- Request recommendations from employees & residents
- Advertise career opportunities
DM or comment with any questions! We love helping you succeed and crush it.