Don’t believe me? Read on… “Research has also demonstrated that emotional intelligence has a strong impact on organizational performance. Sanofi, the French pharmaceutical company, focused on the emotional intelligence skills of its sales force, which boosted annual performance by 12 percent (see the research by S. Jennings and B.R. Palmer in “Sales Performance Through Emotional […]
You want a good marketing plan? You want to build a strong brand? Know Why. FIRST. Why social media isn’t working? Getting bad reviews? Why are employees leaving? Do your people know WHY they do what they do? What is your purpose? Individuals: You were created for a purpose. You have immense value – […]
What do you clients, customers, prospective clients, employees, and community REALLY think? Where is most marketing going wrong? Posting without a schedule, plan, or strategy. Just posting to post isn’t the best. Posting general thoughts versus context intentionally to your target market doesn’t win in the long run. What do you audit? Foundational pieces brand […]
View this post on Instagram A post shared by MODA Image & Brand Consulting (@modaimageandbrandconsulting) A MUST WATCH. This is Mary Callahan Erdoes . She is Chief Executive Officer of @jpmorgan Asset & Wealth Management line of business – one of the largest and most respected investment managers and private banks in the world, with […]
Core values. Companies should have them. YOU, as a personal brand, NEED them. When making decisions, especially in stressful times, times where you are feeling pressured, times when you aren’t certain of HOW to live out your life, times when you can’t decided which way to go – your own core values should act as […]
I have seen transitions of power and position go extraordinarily well – I have seen others fail. Here is one of the greatest differences between the two… Companies that do well, hire people who care about and are clear about culture. Companies that fail, hire someone and barely ask about culture. Someone who either doesn’t […]
Companies – you may have to re-do your policies for working parents. THIS IS INCREDIBLY TOUGH. Grace is needed, policies are needed, flexibility is needed. You should be living through a filter of your brand words. Are you innovative? Well then – be innovative. Some parents have kids doing online and not allowed to go […]
7.5 BILLION PEOPLE. YOU HAVE A GIFT THAT NOBODY ELSE HAS. BE ENCOURAGED. If you are in transition and worried – stop worrying. If you are not making the amount of money you should be making – stop worrying. If you want to make a change – stop worrying. If you don’t like where you […]
THE POWER OF EMPLOYEES PERSONAL BRAND ON SOCIAL MEDIA – IS GREATER THAN YOU MAY THINK. – Brand messages are re-shared 24 times more frequently when posted by an employee versus the brand’s social – On average, employees have 10 times more followers than their company’s social media accounts. – Content shared by employees receives […]
I heard an amazing leader speak in Nashville last year. She runs one of the most incredible non-profit associations in the city, is an incredible leader, woman of faith, and overall someone I really admire. She spoke on a panel with other city leaders to an audience full of female executives. She said something that […]