Marketing plans are always led by brand plans. Most companies are failing because they have outdated or non-existent plans. Whether we are filming video blogs, telling longer corporate or company stories via video or written blogs, we create and follow a brand plan. The brand plan is always first: Who are you, why do you […]
If you don’t love those you lead; you lose…and, you’re not a leader. John Maxwell says it best. Leadership is influence and real leaders love those they lead. I agree. The greatest leaders on earth agree. Leaders of Fortune companies agree. Leaders simply know to love those they lead allows them to build their people, […]
Companies who don’t know their ‘why’ will fail. Customers, the community and all employees need to know a company ‘why’ and be able to share the story behind why a company does what it does. People don’t engage with ‘how’ you do something – the loyalty starts with ‘why’ you do it. Why is this […]
Incredibly honored to speak at the Williamson Inc event at Sycamore Farms Events. I was tasked to share on the topic of overcoming fear with about 200 women. My tips included : • Knowing your purpose. • Using your stories to share your brand so that you gain the awareness from others. • Being intentional […]
CORPORATE TIP : Employee Training is a key to winning. Employee training is critical to success. If you only have vision and values on paper but have zero buy in to them from employees, you lose. This is why Chick-Fil-A wins and JC Penny loses. Brand training and employee buy-in to mission is vital. Without […]
When MODA started, I didn’t know it would become what it is today. It is truly humbling to be able to teach, speak and keynote to audiences across the US about branding, marketing, building presence and so much more. I will never forget the first time I walked through the doors of my first […]