When people think about real estate – Does your brand come to mind? Why does this matter now more than ever? ZILLOW is here, and it matters. People will eventually list on Zillow and not go to a realtor – people are already going to Zillow to find their homes – THEN it is going […]
Stalled in your career? You might be and you don’t know it… I constantly meet people who DON’T continue to grow and provide 2000 reasons why they don’t have time. In particular if you are a marketer/communications/PR or simply, BRAND, and you don’t have time to read – you are NOT an expert. If […]
3 steps to recovery 👇👇👇 1. Admit your failure, take responsibility 2. Make right what you can make right. Do all you can fix your error. Only saying I am sorry is never enough. 3. Start rebranding yourself today. Eradicate any actions or area of your life that say you are anything other than authentic, […]
Brand is not a LOGO, or a WEBSITE – brand drives everything. Want to win in 2020? Do a brand audit. What do people really think about you? How is your marketing being perceived? Is it working? Are you marketing for the current year? Are you ready for the next phase of marketing into the […]
Growing, knowing WHO you are and WHY you were created = Authentic Personal Brand. Keep growing, keep making mistakes, keep moving. If you have a faith, pray for guidance. Personal brands are built from development and developing isn’t often easy – typically your greatest growth moments are in the middle of the largest storms. However […]
INDIVIDUALS AND COMPANIES Emotional Intelligence and artificial intelligence – these two pieces are the MOST important for 2020. Why? If you don’t have and GROW your EI, your chances of success skyrocket. In 1995, psychologist and science journalist Daniel Goleman published a book introducing most of the world to the nascent concept of emotional intelligence. […]
As individuals or companies, sharing stories is core to how we communicate- if you aren’t intentional in your storytelling as an individual, you won’t ever be seen for the value you offer. – COMPANIES, FORTUNES, ASSOCIATIONS, START-UPS – YOU NEED TO EMBRACE STORYTELLING AS WELL. The issue is, you aren’t intentional, don’t have a process […]
Have you been overlooked for new opportunities? Tired of being passed for a promotion in the office? You MUST create a personal marketing plan. Knowing how to share your story the correct way, at the right time, on the best platform is essential to your success. Three steps for creating your personal marketing plan: 1. […]
Building a personal brand is so important for business, but building a personal brand to ensure the right legacy is even more important. What do you want people to say at your funeral? What is the legacy that you leave every single day at work, at home, in the community? Building your personal brand allows […]
When I hear marketing teams discussing, arguing about, speaking incessantly about logos – yet don’t talk about, or even worse, aren’t concerned with overall brand, I know failure is coming. Brand is what matters. You think your logos will matter when social media is slowly fading and people are asking, “Hey Alexa or hey Google […]