Fear is normal, but if you allow it to overtake you, it will crush you. I am often asked, how did you get to where you are – first, I’m nowhere near where I want to be and I’ve walked through SO MUCH FEAR – more on that in a minute. For most people I […]
Everybody has a story. It’s when you don’t tell your story that you miss opportunities at work, home, and in life. Whether your story is one of failure or success, ups or downs, a great or bad childhood, getting hired or getting fired, and everything in between – it is worth hearing. Your experiences, whether […]
IN A CRISIS – EXPERIENCE COUNTS. Experience is worth more than you think. If you have walked through trials or handled crises in the past, now is the time to share your story. WHY? Value is in the experience, the lessons learned, and the fact that you have lived through a crisis. People are looking […]
WHY? If the Personal Brand of your employees is strong, then the company brand can’t help but get stronger. This crisis has created a clear picture of how much it is necessary to be in touch with your employees and help them to post on social media. Have you told them the company stories? Founder […]
Even a KID can do it. Do you know what people really think about you? It’s so important – and it isn’t that hard. If my daughter’s THIRD grade class can identify adjectives about one another, you can too. It is important to get a good read on how other’s perceive you and your value. […]
ALL BUSINESS – BANKS – LAW FIRMS – RESTAURANTS – HOTELS – PERSONAL SERVICES – ACCOUNTING FIRMS – ORGANIZATIONS – ASSOCIATIONS PR is going to push you to sell yourself to your community, but if you know brand, you will really understand that BRAND DRIVES EVERYTHING – and BRAND is showing the community you’re here […]
When people think about real estate – Does your brand come to mind? Why does this matter now more than ever? ZILLOW is here, and it matters. People will eventually list on Zillow and not go to a realtor – people are already going to Zillow to find their homes – THEN it is going […]
Brand is not a LOGO, or a WEBSITE – brand drives everything. Want to win in 2020? Do a brand audit. What do people really think about you? How is your marketing being perceived? Is it working? Are you marketing for the current year? Are you ready for the next phase of marketing into the […]
Growing, knowing WHO you are and WHY you were created = Authentic Personal Brand. Keep growing, keep making mistakes, keep moving. If you have a faith, pray for guidance. Personal brands are built from development and developing isn’t often easy – typically your greatest growth moments are in the middle of the largest storms. However […]
As individuals or companies, sharing stories is core to how we communicate- if you aren’t intentional in your storytelling as an individual, you won’t ever be seen for the value you offer. – COMPANIES, FORTUNES, ASSOCIATIONS, START-UPS – YOU NEED TO EMBRACE STORYTELLING AS WELL. The issue is, you aren’t intentional, don’t have a process […]