BUILDING BRAND IN AN ECONOMIC STORM. Trials come. We are going to give a ton of advice over the next several weeks more than ever in order for you to thrive and prepare yourself when this storm passes. Strong brands with solid foundations are ready for the bottom to fall out, why? Brand, values, training, […]
Great brands are built just like a great sports team. So when you reevaluate your brand, and your team, and you find a weak area…it is wise to bring in a free agent to shore up the weak spots and help the rest of the team perform even better. When you hire a consultant, you […]
You may think it’s the time to stop communicating with your employees and your community because you aren’t sure about where you’re going – but that is the wrong decision to make. During times of crisis people want more communication even if you don’t know what the end may be. Now is the time for […]
Every company is one employee mistake away from a brand crisis. Individuals or companies will eventually do something wrong – either on purpose or accidentally. Failure, even when intentional, isn’t the death nail – how you handle it is. Brand plays a massive role in recovery. If you have a strong brand – your recovery […]
WHY EXECUTIVES AT ALL LEVELS HIRE COACHES “Success comes from knowing that you did your best to become the best that you are capable of becoming.” – @coachwooden DO YOUR BEST TO BECOME YOUR BEST. John Wooden – one of the all-time GOATS shared a great quote. Are you doing your best to BE your […]
WHY? He muscle of self-aware wasn’t built. Clients called to ask him for advice, but before they could finish their questions he was already talking. They know how smart he is, they know what school he attended and cases he had won…but he didn’t LISTEN. Something so simple can be a game changer and a […]
When people think about real estate – Does your brand come to mind? Why does this matter now more than ever? ZILLOW is here, and it matters. People will eventually list on Zillow and not go to a realtor – people are already going to Zillow to find their homes – THEN it is going […]
Brand is not a LOGO, or a WEBSITE – brand drives everything. Want to win in 2020? Do a brand audit. What do people really think about you? How is your marketing being perceived? Is it working? Are you marketing for the current year? Are you ready for the next phase of marketing into the […]
As individuals or companies, sharing stories is core to how we communicate- if you aren’t intentional in your storytelling as an individual, you won’t ever be seen for the value you offer. – COMPANIES, FORTUNES, ASSOCIATIONS, START-UPS – YOU NEED TO EMBRACE STORYTELLING AS WELL. The issue is, you aren’t intentional, don’t have a process […]
Have you been overlooked for new opportunities? Tired of being passed for a promotion in the office? You MUST create a personal marketing plan. Knowing how to share your story the correct way, at the right time, on the best platform is essential to your success. Three steps for creating your personal marketing plan: 1. […]