When people think about real estate – Does your brand come to mind? Why does this matter now more than ever? ZILLOW is here, and it matters. People will eventually list on Zillow and not go to a realtor – people are already going to Zillow to find their homes – THEN it is going […]
Stalled in your career? You might be and you don’t know it… I constantly meet people who DON’T continue to grow and provide 2000 reasons why they don’t have time. In particular if you are a marketer/communications/PR or simply, BRAND, and you don’t have time to read – you are NOT an expert. If […]
Brand is not a LOGO, or a WEBSITE – brand drives everything. Want to win in 2020? Do a brand audit. What do people really think about you? How is your marketing being perceived? Is it working? Are you marketing for the current year? Are you ready for the next phase of marketing into the […]
INDIVIDUALS AND COMPANIES Emotional Intelligence and artificial intelligence – these two pieces are the MOST important for 2020. Why? If you don’t have and GROW your EI, your chances of success skyrocket. In 1995, psychologist and science journalist Daniel Goleman published a book introducing most of the world to the nascent concept of emotional intelligence. […]
We get hundreds of questions – check back to see answers to some and SEND US you questions. As you build your company or individual brand – the answer is the same. NO. You cannot post too much on social media. The question is, are you getting the result you want? You can get 1000’s […]
When I hear marketing teams discussing, arguing about, speaking incessantly about logos – yet don’t talk about, or even worse, aren’t concerned with overall brand, I know failure is coming. Brand is what matters. You think your logos will matter when social media is slowly fading and people are asking, “Hey Alexa or hey Google […]
Have you ever been passed up for an opportunity? Do you want to be seen for the value you have? BUILD YOUR PERSONAL BRAND …and do it in-person and on-line. How do you do that? 1. Know how you want people to perceive and describe you when they SEE you, HEAR you or READ something […]
Trials & Tribulations: I’ve seen even the toughest executive crumble under the pressure of a trial. Adversity should grow you. You WILL walk through a trial. The most seasoned leaders have walked through trials, learned from them and have come out the other side with victory. Whether the trial was created by you, happened as […]
Culture is THE key to success to any business of any size. Cultivating a culture within a brand is everything. Brand drives culture. When brand drives culture, and is driven from the top down, culture determines whether the brand is embraced by all stakeholders from employees to clients to community. Delivery of brand value […]
Individual – Business – Company – School – Executive – Association – Organization – Fortune 500 – LAW FIRM – BANK – ACCOUNTING FIRM – SMALL BUSINESS – THIS POST IS FOR YOU. The TV is your radio. Your phone is your TV. If you are using antiquated ways of sharing your value or connecting […]