Brand strength. You have to have it in order for people to listen/hear/respect/follow what you’re saying. It always makes me feel bad for the person who wants to argue with someone on their personal platform, mainly Facebook, but they haven’t stayed in touch or commented on anything that person has posted in a LONG time. […]
Heroes. This can be tricky. Have you ever met a hero of yours in person and the ‘hero’ part was ruined because you saw how they really lived. At the end of the day, you want to live your life, not somebody else’s for so many reasons – the main one being, you may be […]
What do you clients, customers, prospective clients, employees, and community REALLY think? Where is most marketing going wrong? Posting without a schedule, plan, or strategy. Just posting to post isn’t the best. Posting general thoughts versus context intentionally to your target market doesn’t win in the long run. What do you audit? Foundational pieces brand […]
View this post on Instagram A post shared by MODA Image & Brand Consulting (@modaimageandbrandconsulting) A MUST WATCH. This is Mary Callahan Erdoes . She is Chief Executive Officer of @jpmorgan Asset & Wealth Management line of business – one of the largest and most respected investment managers and private banks in the world, with […]
I sent out slides, to thousands of people, with TWO, not just one, but TWO words spelled wrong. In fact, the word brand was spelled wrong. How? Why? It was the first slide – even worse because it sat on the screen longer while people waited to join in on a session. Even worse, I […]
I have seen transitions of power and position go extraordinarily well – I have seen others fail. Here is one of the greatest differences between the two… Companies that do well, hire people who care about and are clear about culture. Companies that fail, hire someone and barely ask about culture. Someone who either doesn’t […]
View this post on Instagram A post shared by MODA Image & Brand Consulting (@modaimageandbrandconsulting) He knew something that so many don’t – purpose. This young man was remarkable, and his legacy will live on. He knew something that so many don’t – purpose, God-given purpose, is something GIVEN to you by God, and cannot […]
How do you win? Creating an ‘emotional connection’ between you and the consumer/community/employees is one crucial strategy. You don’t have to be @disney to create a ‘feeling.’ With the world moving at a rapid pace, you must find ways to connect with every intended audience. Your strategy should include employee brand (People connect to people), […]
Everyone has different end GOALS… If yours is to create financial stability – GREAT! Here is the deal. Building your personal brand – builds your value. You have talents, gifts, and experience – all of which you SHOULD be getting paid for. Most people simply get paid for DOING their job. NOT for the value […]
7.5 BILLION PEOPLE. YOU HAVE A GIFT THAT NOBODY ELSE HAS. BE ENCOURAGED. If you are in transition and worried – stop worrying. If you are not making the amount of money you should be making – stop worrying. If you want to make a change – stop worrying. If you don’t like where you […]
