I do not know of a business or a person who has successfully communicated their Brand, and failed to succeed in business or life. The key to communicating one’s brand is to know your Brand. Many businesses are too busy making or selling products, providing services and trying to get into the marketplace – that […]
Women, Leadership, Brand, Truth There is a famous question in The Book that leads and directs my life. A question asked by a man named Pontius Pilot. His question; ‘What is truth?” Remarkably, that question from 2000 years ago is still being asked today, and like 2000 years ago, we have leaders today still trying […]
When it comes to transacting business; the WORLD IS A STAGE. There are a variety of roles in business. There is the gatekeeper, the decision maker, the doer, the pretender – plus many more nefarious or infamous characters. We have a variety of backdrops too. Big offices with even larger desks; see through offices surrounded […]
I have enjoyed speaking with and training executives from every industry in America on the concepts of “Personal and Professional Branding.” I must say I used to be surprised at how so many companies and their employees have such a vague understanding of “Brand” and even less understanding of their own “Company Brand.” I hear […]
Today’s retail environment is getting tougher and tougher as discount chains enter into the market place. High end stores continue to chase after a shrinking middle class and restricting high income clientele. One of the most important secrets for any retail manager is to learn the skill of spotting the centers of influence – or […]
IN THE SPIRIT OF SERVING OTHERS ~ This morning I had the opportunity to share what MODA Image Consulting does with some incredible entrepreneurial women. I am always excited to share how I have been blessed with the opportunity to serve others while at the same time loving my business. Success in business is never […]
Within the past month, I have had the opportunity to witness the real cost of not training your company employees on the importance of representing the Brand of the company with their own Professional and Personal Brand. I am blessed to have the privilege of serving some of the country’s most financially secure individuals, and […]
“Old, Proven, and True: Brand Value for Sales” Great salespeople and professionals in management do not happen overnight. It takes practice, support and a mentor or two to create a career that will bring financial and family rewards. Today’s young professional sales person can find that support and mentoring in some of the world’s largest […]
IS YOUR BUSINESS GOING TO BE A WINNER THIS YEAR? OR A LOSER? How the Occupy Wall Street’ movement can help your business Disclaimer: The following comments speak in generalities when one says political process, politicians, business and media. There are exceptional businesses, true reporters and a few politicians whom are interested in doing the […]
Bricks and Mortar and a CBO… I started telling my retail clients long ago that their future existence depends on two things – A unique Brand that stands out in a crowded marketplace and a special online store experience that is exhibited in the stores and over the net. The changing world around us means […]
