Grace. Quite a big word. Over the years, I have heard this word used by some clients as one of the ‘brand values.’ We have some discussion about what that means, how it affects them personally, and how to have grace. Some will say, grace is getting what you DON’T deserve, and NOT getting what […]
Are your employees engaged? This matters. Brand drives everything – including how loyal your employees are. People work harder for people thye like and who they believe care for them – they also feel more loyal toward a brand that they have a strong connection to. Brand creates a feeling. Bob Iger, Disney CEO, asks […]
Banks – Law – Personal Services – Accounting – Insurance Sales Help your people share their brands on social media. We have told many of our clients to create social media tool kits to help each person with ideas on what to post on social media. Your people need to know HOW to post, but […]
SO MANY PEOPLE WERE CAUGHT OFF GUARD. Your PERSONAL BRAND should always be ready to pivot, find new work, change, innovate – you should always be: 1. Sharing stories 2. Sharing value 3. Building your network online 4. Blogging and Vlogging 5. Engaging with people (Online – this means commenting, liking, sharing posts, adding comments […]
CORPORATE TIP : Employee Training is a key to winning. Employee training is critical to success. If you only have vision and values on paper but have zero buy in to them from employees, you lose. This is why Chick-Fil-A wins and JC Penny loses. Brand training and employee buy-in to mission is vital. Without […]