You are a walking billboard
I have been blessed to be on the road most of this last month, flying north, south and west working with corporate and individual clients. While traveling, I picked up on a few important tips that may affect one’s brand and wanted to share in an area that we sometimes forget. Your Personal and Professional Brand is constant you are a walking billboard wherever you are. The moment you think you are alone, you can bet someone is watching.
I was boarding a plane about a month ago and I was the beneficiary of a poor conversation between a few well-known elected officials. First, the Visual Brand was in need of drastic repair, but nothing can top the vocal vulgarity I encountered – especially when the conversation was loud enough for everyone to hear. I am no primitive, precious prude who has never made a mistake, but no one wants to be the unwanted recipient of the poor language that this group of people provided. Surely we can include words other than those currently banned on our public airways.
I was disappointed in these elected officials, not only for the damage done to their own personal and professional brand, but for Brand Tennessee as well. A strong brand is consistent. A strong brand has a brand filter which helps people to stay on track and make decisions that best represent themselves at all times, along with what they believe and authentically who they are. Personal and professional brand is more than your image or a picture. The best Brand sends the right message at home, in the office, at play and yes, on the road.
The good news is that nobody is beyond redemption and we should all offer unmerited grace. Your personal brand is the first thing people think about when they see you and what they remember once you’ve left the room. If you read last month’s newsletter you will remember that unsinkable ships do sink. Read here if you missed it.
Consistency is vital to success. Build your personal and professional brand and stay true to who you.
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