Why are you being passed over for that promotion?
I was given an article from the Washington Post at a recent seminar, titled, Rob Ryan can’t get NFL head coaching job â€¦ because of his hair? The article goes on to state, “If he wants to be a head coach, he has to cut his hair,” ESPN’s Chris Mortensen said, citing what several executives had told him. “It is about image for these guys. They want a CEO-type. That’s what they want.” It does not matter what line of work you are in, your personal brand statement should be consistent with who you are and your image should build your brand, not break it down. Read the article by clicking the link above it’s worthy of your time. Photo credit: (Ted S. Warren / AP)
It’s the little things that can boost your career or kill it. I have worked with hundreds of executives who have asked themselves the same question. I deserve a promotion, I deserve this leadership opportunity, I deserve to have my ideas heardâ€¦but for some reason, you continue to be passed over.
Ask yourself; have you taken control of building a strong, consistent and cohesive personal brand? If not, it’s about time. The Nashville Business Journal called it a buzzword that changed how we do business in 2013 and interviewed MODA about it. Read column here.
A researcher from Fairleigh Dickinson University sent identical resumes to over 1,000 employers asking what starting salary would be offered. Half of the resumes included a picture of the “applicant” before being made over and the other half included a picture showing the person with an upgraded image.
The applicant with the polished image received starting salary replies of at least 20 percent higher than the resume sent with the before picture. How can we ignore these facts? More research is being done on the relation between image and life success but common sense would tell us that anyway.
You can be the smartest, most qualified person for the position, but a weak personal brand will never be promoted. A personal brand is your unique promise of value what sets you apart and distinguishes you. Have you begun to dig into what your strengths are? Do you know what others value in you? Do you know how you would like everyone to perceive and describe you when they see you? What traits about yourself do you want to promote on a daily basis?
The world is flat and you are no longer bound to one geographic regionâ€¦.your image is seen globally do you know what yours is saying? This is what we do with clients daily. Helping them to build a powerful personal brand that says, promote and follow me. Let us help you build a personal brand.
We are here to help and look forward to serving you. Please contact us for a complimentary consultation. We have partnered with the Scarlett Leadership Institute again to lead an incredible one day session on how to build your Corporate, Professional and Personal Brand. Please don’t hesitate to call us for more information.
Image | Brand | Fashion
Mila@modaimageconsulting.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969
Consultations are always complimentary