The Power of Personal Branding & LinkedIn in Building Company Success

In my experience with marketing and brand consulting, one of the most impactful shifts we often recommend is focusing on individual marketing plans for employees and leadership. Platforms like LinkedIn have transformed the way we connect—not just with customers, but with colleagues, partners, and potential clients.

A key insight?

When individuals post about their companies, it resonates more. Research shows that 76% of people trust content shared by individuals more than content from official brand channels. That personal connection builds credibility, and it’s no surprise that employees and owners who share stories online amplify the company’s brand faster and more effectively.

Why is this so powerful? A company’s brand is built from the inside out. Employees, executives, and founders represent the brand, and when they engage online—whether through stories, thought leadership, or even sharing behind-the-scenes moments—they create a more relatable and authentic company presence.

Consider these stats:

• • • 82% of consumers are more likely to trust a company whose leadership team is active on social media.
    • Companies with engaged employees on social platforms experience 5x more reach than those relying solely on corporate accounts.

The takeaway? Personal brands matter. When employees and leaders share meaningful stories online, they don’t just promote themselves—they promote the company. Building individual engagement on LinkedIn is one of the fastest ways to enhance visibility, foster trust, and drive growth.

In today’s competitive environment, leveraging personal stories isn’t optional—it’s essential. A well-told story by the right person can shape perceptions, attract new business, and strengthen relationships.

It’s not just about what you say; it’s about who says it.