IN A CRISIS BE PROACTIVE Crisis Always Comes – this is why BRAND building shouldn’t ever stop. During good and bad times, brand building needs to be the goal – so when the downturn comes, you’re brand is strong, your people know WHO you are, they are CONFIDENT in your ability and you will make […]
ALL BUSINESS – BANKS – LAW FIRMS – RESTAURANTS – HOTELS – PERSONAL SERVICES – ACCOUNTING FIRMS – ORGANIZATIONS – ASSOCIATIONS PR is going to push you to sell yourself to your community, but if you know brand, you will really understand that BRAND DRIVES EVERYTHING – and BRAND is showing the community you’re here […]