BUILDING BRAND IN AN ECONOMIC STORM. Trials come. We are going to give a ton of advice over the next several weeks more than ever in order for you to thrive and prepare yourself when this storm passes. Strong brands with solid foundations are ready for the bottom to fall out, why? Brand, values, training, […]
Culture is THE key to success to any business of any size. Cultivating a culture within a brand is everything. Brand drives culture. When brand drives culture, and is driven from the top down, culture determines whether the brand is embraced by all stakeholders from employees to clients to community. Delivery of brand value […]
CORPORATE TIP : Employee Training is a key to winning. Employee training is critical to success. If you only have vision and values on paper but have zero buy in to them from employees, you lose. This is why Chick-Fil-A wins and JC Penny loses. Brand training and employee buy-in to mission is vital. Without […]