HOSPITALS? Brand is more valuable than all of your other assets combined. Land, robots, equipment – ALL OF IT.
WHY DO PEOPLE CHOOSE YOUR HOSPITAL OR FACILITY?
Are you losing market share? What competition is coming into your market?
I love working with hospital marketing teams – ensuring they are operating in the current year for marketing and believing that BRAND DRIVES EVERYTHING. You cannot allow your reputation speak for itself. – you must share your story, tell the world what you do, share specifics about your teams, docs, nurses, staff etc.
Do your employees know your Brand? Share your brand?