LinkedIn Is Having A Moment – Don’t Miss It!
LINKEDIN IS HAVING A MOMENT. DON’T MISS IT. I’m a huge LinkedIn fan. It is having a prolonged moment. If you are in business of any kind, now’s the time to jump in if you haven’t yet. ...
Read moreGuest Column Nash Biz Journal: It’s a new era. If you ignore personal or company brand – you fail.
You’ve been here a while – your company has an established brand. Or does it? Twenty-three percent of U.S. employees strongly agree they can apply their organization’s values to their work ...
Read moreGladiator Level Leadership
Unreal test of character and strength. Anyone can grow the leadership muscle… How? 1. Core Values Know what they are because when the tough time comes, you will need to make the ...
Read moreGuest Column for the Tennessee Bankers Association
People bank with PEOPLE. And a bank is now so much more than a building. Consumers build trust for their bank based on the people who work there. So, what better way to build that rapport and ...
Read moreConsumers Need to SEE Your Leadership Team – How?
“71 percent of consumers consider a company more trustworthy if its leadership team uses social media to openly communicate about its core mission, values, and purpose.” SEVENTY-ONE percent. Why? ...
Read moreSocial VIDEO generates 1200% more shares than text and image content combined!
Social video generates 1200% more shares than text and image content combined. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. 96% of people ...
Read moreFinancial firms? How do you build brand?
Financial services industry? Accounting, money manager, finance, insurance etc…Sharing your value in a crowded market is so important. How? Using social media to your advantage – ...
Read moreWhere to begin building brand?
Company or Individual. Advice for you. 1. Start with core values. This isn’t a step you can skip. Excellence, empathy, integrity, intelligent and on and on. 2. Then – create stories ...
Read moreTelling your story MATTERS now more than ever.
ANYONE WHO WORKS AT ANY LEVEL. This is for you. Sharing your stories has nothing to do with bragging. It has everything to do with sharing your value THROUGH stories that complement your Personal ...
Read moreHow Can Employees Share the Company Brand?
1. Develop your brand values. (This is quite a process, but worth every minute). 2. Develop a brand guide. (This includes a history, direction for the future, guidance on every single aspect of ...
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