Video, Video, Video….Oops
You want to know what is so great about YouTube, Skype and the world of Video? It is the ability for people to communicate visually with the entire world. In the past we had the phone, the written word and then email or text, but no one could afford the famous producers and cost of producing a video presentation for your business or hobbies. It was the BIG Companies, the TECH Firms that had the awesome video introductions on their websites or in their commercials. Things have changed, and everyone is just a computer, a camera and a click away from creating the visual communication that tells the world about you or your business. THIS IS WHERE THE REAL PROBLEM BEGINS.
Websites do not cost thousands anymore, and we still have the uninformed business or individual thinking it takes an expensive PRO to create a video presentation. Sadly, many of today’s video guru’s just do not understand the importance of their client’s ‘Personal and Professional Brand.’ I have seen, and have been hired to correct countless video bytes because the video alone was now communicating the wrong BRAND IMAGE. What could be a great tool was now the weapon of professional destruction.
What good is it to have a professional Video Communication if great mistakes are made?
- Speaking skills are questioned
- Speaker is fidgeting
- The colors and backgrounds are incorrect based on the company brand
- The spokesperson looks less than presentable and the image that is projected is improperly prepared and lacks any real continuum of the persons Personal and Professional Brand’
- Wardrobe and fashion are telling the incorrect story (Wearing an outfit that is trendy or represents one season more than the other. *A Hint: Look to classic basics that are timeless and elegant. No turtlenecks (especially with necklaces on the outside of them, boots and wintery fabrics are a few of the things you should stay away from).
- The image you portray unknowingly says don’t trust me’ when the brand of the company says integrity’
If you are going to take the time to create a Video Visual Image, then take the time to create the best one of you, your brand and your business. Stuttering, improper fashion, confusing or dull color backgrounds and poor personal and professional presence can take a terrific tool and make it a terrific mistake.
If you remember anything, please remember this: BRAND IS EVERYTHING.
Just because you are not personally there, remember that the Internet, along with videos, live forever. The image you are projecting says more than you can ever write in an advertisement, corporate statement or invitation to serve a potential client or customer. The next time someone wants to provide you with a corporate or business video, ask them to describe your Brand, share how they SEE your image, and then what they know about your customers and products. Your video presentation is for the companies and people you serve and want to serve. If the producer knows nothing about them, then that is like asking someone to build you a boat when you live in the desert. It looks good, but in the end, it is useless.
MODA Image Consulting can serve your needs when it comes to creating a BRAND IMAGE that turns your videos into profits and prestige. People decide within seconds of SEEING you if they are going to believe what you are saying. Do not become just another talking head in a video. Be different, be better, reflect who you REALLY ARE!
I look forward to serving you, your company or both in 2013. We have some great changes and announcements in store for MODA Image Consulting this year and we look forward to sharing them with you. Your success is our success. We are passionate about helping you to be the best you can be.
President, MODA Image Consulting
Photo Source: www.istockphoto.com
Image | Brand | Fashion
Mila@modaimageconsulting.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969
Consultations are always complimentary!