I must admit that I am enjoying watching #15 from the Denver Bronco’s play football this year and it appears that the rest of America is just as excited. The TV ratings for the Bronco games are through the roof as America tunes in to see if the young quarterback is for “real.” Now for me, a person who loves to help other people excel, I am enthralled with how Mr. Tebow is a representation of what happens to someone when what they say is truly what they believe. He talks the talk and walks the walk How many people or businesses do you know that do that? Please take a minute to read along as I share with you the steps that every person and company can take in order to rise to the top of the ladder.
I like to call this the development of THE ULTIMATE BRAND.
Know what you truly believe in. For individuals, it is defined as your character. It is always based on some absolute truth. If you are unsure of what you stand for, then your positions on important and secondary issues in life will always change and shift.
If you are a company, it is the BRAND of the business. It is that one unifying ingredient that everyone understands to be constant and never changing about the company. I help companies and individuals determine their brand and then show them how to display that brand through image.
Prepare for those who will challenge what you believe or what your business stands for. There are always the naysayers who will whisper in your ear: That can’t be true, you can’t change, or no one is that absolute about anything. There is always a demon in the mix to bring down what you seek! For companies, it will be those who do not excel for excellence but rather want to excel at mediocrity. These are the doubters who will say that NO company can do that and survive, or they will tell you how unpopular you will be and that everyone else is doing it a certain way.
Exaltation and elevation. This occurs as those who opposed you begin to see that you are legitimate. As an individual, they see that when you are tested, you still stand for the same principles. For a business, your company will be recognized as one that actually believes what it is putting out into the media and at company training seminars. This happens when you or the business have been tested by the fires of life and do not change under pressure. People will begin to realize that you stood for what you said you stood for, even when under fire.
I break these three steps down as follows:
The Ultimate Personal or Professional Brand occurs when the reality of your words and slogans meets the truth of your actions in life or business. THERE IS NO FAKING. Remember that you will always have those whose disbelief is spoken to you this is followed by accusations that your brand is not genuine – and finally, as people see, read and hear that you or your business is exactly what it says it is, they will believe in and have a desire to emulate you or your company.
There are companies today that have great slogans, but their employees do not even understand what they mean much less follow them. There are authors writing books and hosting seminars whose real life and how they are when no one is looking does not reflect what they write or preach.
The Ultimate Brand never accepts mediocrity, it always wants to excel, it is always based on some absolute truth and it takes time and action to create it.
Everyone can change, and companies can evolve for the betterâ€¦Basically, all can repent and go back to how things SHOULD BE RUN if they are running them incorrectly. Your IMAGE, YOUR BRAND can be TRUE.
The exciting quarterback for the Denver Bronco’s is such a man. He has proclaimed what he believes, he shouts it from the rooftops and he lives it even as he goes through the challenging fires of life and the moments of celebration. The world waits for him to fall down so they can say I TOLD YOU SO, but as for me, I pray that he continues to surround himself by people that build up and support his true character and that he continues to be led by his faith. He needs good Image Consultants and Brand Managers that understand what he really stands for, WHO it is he really exalts and help steer him through the challenges in life.
MODA Image Consulting is all about HOPE, Helping Other People Excel. I help people and businesses understand what their BRAND is and then provide the image management and training to turn that Brand into action and reality in life. Once that is accomplished, the naysayers will come along and seek to buy your products and emulate your lifestyle. Everyone loves a leader. In Mr. Tebow’s case, he is led by something far greater than any man can be led by. He is led by the Living Word and His Truths are absolute – Win or lose, he is who he is. Can you say that about you or your company?
If not, then give me a call, and together we can create the Ultimate Brand for you or your business, help your employees to understand the message and give them the tools to represent it the way you intended it to be repressented.
Photo courtesy of Reuters
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