The Importance of Branding Your Headshot
If you have ever heard me speak at a seminar, you already know I focus much of my effort on branding…personally and for your business. One of the keys to success for any individual or company is having a clear definition of their unique brand and then communicating it effectively through all employees, website presence, social media outlets, marketing materials, publicity efforts and advertising. Companies spend millions paying NASCR drivers to sponsor their brand these strategic relationships are meant to complement one another by elevating one another’s brands and creating consumer loyalty to those same brands. This same concept applies to small businesses and corporations establishing, understanding and communicating brand value is what builds a successful company. Everything from your headshot on your Linkedin page, Facebook page and website will either build your brand or kill it on impact. You can be the best at what you do, have the most outstanding product or service and be completely ignored because your headshot does not communicate your services and ability to the buying public.
If you own a company, are an entrepreneur or work at a large firm; your brand is as important as the most highly paid athlete. Companies create consistent brands in order to establish trust many times, the first thing potential customers, investors or colleagues see is the brand of the employees, business owner or executive from a headshot…it is vital to ask yourself, does my headshot complement the brand of the corporation or small business I am a part of or own?
Before you’ve ever had a chance to tell someone about your product or service, they have probably seen your picture…it is a visual world. Twitter, Linkedin, Facebook and your own website will have your picture for the world to see if it does not communicate your brand and your value, you have already lost the sale, business or consumer loyalty. A picture says a thousand words, right? It should say, a picture can create immediate profit or loss…the beauty of knowing this is that you can control your image and people’s perceptions. Does your headshot COMPLEMENT the brand of your company, position or small business?
One of my favorite client’s is Kim Costner with Kmpact Design. She is an incredible interior designer…Take a look at her site, http://www.kmpactdesign.com/. She recently launched this site and needed a headshot update. She needed headshots for her site and numerous other marketing opportunities that she is a part of including seminars she is asked to conduct. It was my job to put the pieces together.
Take a look at this paragraph on her homepage.
Kim Costner is a dynamically unique design artist with an unbridled passion for bringing life to design elements and blending them with personality traits. Her ability to comfortably combine multiple components of light, color, texture and tone into a symphony of personal expression will make your home sing.
Her brand is spelled out very clearly; dynamic, unique, artist followed by the word comfortably,’ which for the sake of the headshot I will interpret as approachable and warm. Her headshot needed to say all of those things.
I would love to help you match your personal brand to the brand of your company or small business and help you create the success you are looking for.
Image | Brand | Fashion
Mila@modaimageconsulting.com | www.ModaImageConsulting.com
Direct: (615) 218.6831 | Office: (615) 567.6969
