Every company is one employee mistake away from a brand crisis. Individuals or companies will eventually do something wrong – either on purpose or accidentally. Failure, even when intentional, isn’t the death nail – how you handle it is. Brand plays a massive role in recovery. If you have a strong brand – your recovery […]
In honor of @dollyparton , we are posting about pics on LinkedIn. For those who may not know, MODA began helping people build Personal Brand and also did image consulting for 1000’s of executives – we STILL do this and love helping people to be their best! Part of building personal brand is helping people […]
Had such a great time today at the Greater Nashville Apartment Association luncheon today talking about branding in the digital age. If you are in this industry, and you are not utilizing social media, you are missing the ability to share your story to a larger audience. More than that, you are missing the […]
Stalled in your career? You might be and you don’t know it… I constantly meet people who DON’T continue to grow and provide 2000 reasons why they don’t have time. In particular if you are a marketer/communications/PR or simply, BRAND, and you don’t have time to read – you are NOT an expert. If […]
INDIVIDUALS AND COMPANIES Emotional Intelligence and artificial intelligence – these two pieces are the MOST important for 2020. Why? If you don’t have and GROW your EI, your chances of success skyrocket. In 1995, psychologist and science journalist Daniel Goleman published a book introducing most of the world to the nascent concept of emotional intelligence. […]
We get hundreds of questions – check back to see answers to some and SEND US you questions. As you build your company or individual brand – the answer is the same. NO. You cannot post too much on social media. The question is, are you getting the result you want? You can get 1000’s […]
Have you been overlooked for new opportunities? Tired of being passed for a promotion in the office? You MUST create a personal marketing plan. Knowing how to share your story the correct way, at the right time, on the best platform is essential to your success. Three steps for creating your personal marketing plan: 1. […]
Individual – Business – Company – School – Executive – Association – Organization – Fortune 500 – LAW FIRM – BANK – ACCOUNTING FIRM – SMALL BUSINESS – THIS POST IS FOR YOU. The TV is your radio. Your phone is your TV. If you are using antiquated ways of sharing your value or connecting […]
If you’re not on LinkedIn, tell us why not! You must be. It’s where most Fortune 500 decision-makers and executives are looking. – The best part? More often than not, they’re actually scrolling through actively looking for valuable content to read. There isn’t the same barrier you need to break down like on other social […]
Marketing plans are always led by brand plans. Most companies are failing because they have outdated or non-existent plans. Whether we are filming video blogs, telling longer corporate or company stories via video or written blogs, we create and follow a brand plan. The brand plan is always first: Who are you, why do you […]