Grace. Quite a big word. Over the years, I have heard this word used by some clients as one of the ‘brand values.’ We have some discussion about what that means, how it affects them personally, and how to have grace. Some will say, grace is getting what you DON’T deserve, and NOT getting what […]
Most important soft skill? Many say so. It continues to top the charts of studies that preach empathy is critical to one’s success. After coaching people for almost two decades, I would agree based on my experience. A formal definition of empathy is the ability to identify and understand another’s situation, feelings, and motives. It […]
Are your employees engaged? This matters. Brand drives everything – including how loyal your employees are. People work harder for people thye like and who they believe care for them – they also feel more loyal toward a brand that they have a strong connection to. Brand creates a feeling. Bob Iger, Disney CEO, asks […]
Authenticity. A word I have used for myself this year – and one I chose before 2020 started. I preach that all brands should be authentic – personal and corporate/firm/company. I realized years ago that ones Personal Brand wasn’t a fake story – it was truly WHO people were. My goal was to grow that […]
Banks – Law – Personal Services – Accounting – Insurance Sales Help your people share their brands on social media. We have told many of our clients to create social media tool kits to help each person with ideas on what to post on social media. Your people need to know HOW to post, but […]
Click to read the latest column in Nashville Business Journal HERE or keep reading below. As you reopen: Be prepared to re-calibrate and recharge your employees. Depending on your Covid-19 experience, you may have to work hard to re-establish trust with employees. Creating excitement about your brand and your organization is vital, and […]
How do you crush competition? Here is the basic formula. 1. Know your brand (And your ‘why’) 2. Be consistent 3. Share stories It’s simple overall, but few people actually do this. Most people KNOW what to do, few people do what they know, and fewer do that every single day. 1. Know your brand […]
There are so many times we have an elephant in the room, but nobody is willing to talk about it. It is so important to be self aware of what is going on around you, and emotionally intelligent about how you, and others, are feeling in every situation. Sometimes it is best to deal with […]
If you are not using videos to communicate with your employees and on social media, you’re falling behind. People need to SEE you and HEAR you especially during a crisis. It is so important to show yourself – we have had hundreds of clients that aren’t interested in doing video only to see a competitor […]
DO WHAT YOU CAN TODAY During trials there is so much you can do to make progress toward your goals including daily social post, reading new books, engaging with clients, and reinvigorating relationships. There are some days you may get nothing done and some you get 20 days worth in one day. On days you’re […]
